- Index hide
Currently, the so-called Generation Z is the most persecuted by brands, which is why many campaigns are focused on this sector of the population.
For the 2023 Super Bowl, a global audience of no less than 100 million viewers is expected, thus surpassing 2022.
Heading into Super Bowl LVII, Popeyes has jumped on the bandwagon with an ad starring Dieunerst Collin, an 18-year-old who, as a child, became a highly viral meme.
A good meme, like many of those that are on the internet, is capable of reaching all corners of the world; it goes viral in a matter of seconds and of course everyone is talking about it. It is unavoidable.
Since some years, memes have served to express all kinds of ideas, emotions, feelings, situations, etc., in a more effective and quick way. You don’t need a great explanation, what’s more, sometimes it can take a single word and it’s understood as soon as possible.
On many occasions, likewise, it has been able to replace messages that contain several words and the best thing is that it can be understood by anyone.
Currently, in Mexico, according to data from a study conducted by Morning Consult in 2020it was revealed that 64 percent of Internet users stated that the contents they prefer to see on social networks are jokes and memes.
Similarly, 56 percent of those surveyed confessed that what they share the most on their social networks are memesbeing this the most popular content.
And it is that, in reality, it is inevitable not to fall for the grace that many of these images can provoke, since they usually connect directly with the situation they present and, therefore, achieve an unimaginable scope.
In a couple of days, a new edition of the Super Bowl will take place, the grand finale of the National League Football (NFL) which, in Mexico, has a large audience.
And it is that, from the outset, it is expected that, at least, there are about 10 million Mexican fans tuning in to the television just at the time of the game between the Philadelphia Eagles and the Kansas City Chiefs, as happened during the “Super Bowl” in its 2022 edition.
Taking into account the large advertising window offered by the Super Bowl, various brands do not miss the opportunity to take advantage of the momentumcarrying out all kinds of campaigns and advertisements in order to join the conversation and reach new consumers, and this is what Popeyes is doing, which turned to one of the most viral “meme” children in the history of the internet, called Dieunerst Collins and who is already 18 years old.
In short, it is a campaign that makes it clear that internet culture is one of the most relevant today, so much so that, for some time now, the concept of “meme marketing” has been consolidating as one of the more effective in reaching, particularly, Generation Z.