- Polkadot joins the list of possible sponsors that could replace Rakuten on the FC Barcelona shirt.
- The crypto platform will be competing against companies like Spotify and Tencent.
The world of sports and cryptocurrencies have long formed an important bond. Many football clubs have their own tokens, as is the case with Barcelona in its alliance with Chilliz. However, the whole of Catalonia could go a step further and make Polkadot their main sponsor.
After Rakuten, sponsor of the front of the shirt since 2017, decided to end the current agreement, Barcelona is looking for new business partners. And suitors are not lacking: Spotify, VeganNation and Tencent would also be willing to spend $80 million to be chosen and, of course, crypto companies are also interested.
Although there are large companies interested in occupying the space on the Spanish team’s shirt, “The club has decided to take things patiently to analyze in depth each contract proposal to reach the most profitable agreement in the long term.”, said the institution through a release.
Polkadot, interested in being a sponsor
The protocol Polkadotwhich has its cryptocurrency DOT as the 11th most powerful in the market with a capitalization of $19 billion dollars, could make a significant jump if it appears on one of the most important t-shirts in the world. Visibility in this case would multiply exponentially, taking into account that the Blaugrana is known throughout the planet even without Lionel Messi.
What does the appearance on the Barcelona shirt bring to the Polkadot protocol? You might think that nothing but this action works as a great marketing action to put the project on everyone’s lips and thus position itself within the 10 most important cryptocurrencies in the market. It is worth noting that DOT is currently trading around $18 dollars when its all-time high occurred on November 4, 2021 when it reached $55.
Polkadot is a project created by Gavin Wood, co-founder of Ethereum, and aims to be a security and interoperability platform between different blockchains. DOT is the governance token within this entire system.
VeganNation, another crypto company in the race
Yes OK VeganNation is far from having the recognition of Polkadot within the ecosystem, it also has connections with the crypto world.
This public company from the United States has sustainability as its main goal and launched its GreenCointoken built for a green economy (GRNC). There is little information about this, but it has a value close to $0.53 dollars and there is one thousand million as maximum supply.
For its part, Tencent, one of the most important technology companies in the world, offers to introduce Barcelona into the metaverse they are creating and proposes that fans can attend the Camp Nou from anywhere in the world through a virtual reality system.
Polkadot has a big project on its hands and it will be up to the Barcelona board to respond to the offer. Appearing in the Blaugrana shirt could generate very positive consequences in the protocol.
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