- The strategies of marketing politician cannot leave any detail to chance.
- However, specialists cannot be in everything and, sometimes, episodes occur that affect the image of officials and candidates.
- The example of the Argentine governor who kisses a mannequin thinking it was a child has gone viral and is being debated on social networks.
The marketing politics is a real challenge for those who work in this variant of strategic communication.
It’s not the same to do marketing for a brand than for a politician in a campaign due to multiple factors that have a different impact on each discipline.
The use of the public media, the analysis of the electoral bands, the paid media, the deactivation of protests, the dissertations or any type of event must be carefully analyzed when carrying out political campaigns.
When politicians are in power, moreover, image consultants must keep in mind every little detail because a mistake can be the difference between gaining or losing legitimacy.
Politician kisses mannequin thinking it was a child in Argentina
A particular event happened in Argentina this weekend and had a leading politician as its protagonist.
Is about Jorge Captainich, current governor of the province of Chaco, in the extreme northeast of Argentina. The president also held numerous positions at the national level in the past. He was even Chief of Staff of the National Executive, the most important post after the president.
However, despite the experience, Capitanich starred in a hilarious episode: he mistook a mannequin for a person while greeting neighbors at a fair in the city of Castelli, in the province he governs.
The event occurred in the International Meeting of Sculptorsa traditional event that takes place every year in that district.
In the images of a video that went viral, you can see that Capitanich extends his hand to a merchant and, with his mask on, then kisses a head that was just under his arm on the forehead.
The problem? She did not realize that the head was not a boy, but a doll with a black wool cap on it.
In social networks, as expected, he was heavily criticized. “Capitanich had been ‘populating’ her like a champion and she kissed the head of a mannequin believing that she was a real person,” he said. @ToroCabron_ in the text of the video that went viral.
The governor of Chaco realized that the head was “false” when after the greeting he staggered. The politician managed to hold her and prevent her from falling to the ground.
Two months ago, the same official was the protagonist of another singular event that made a dent in his political marketing: when he highlighted his management with “the best in infrastructure history”, the electricity was cut off in the act he was leading.
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