A Globalwebindex survey indicates that young people between the ages of 16 and 24 are the most active on TikTok.
FIFA announced that as of last October, 90 percent of the tickets for the 64 World Cup matches had already been sold.
After the match between Mexico and Poland as part of the group stage of the World Cup in Qatar, Mexican fans “taught” the language of albur to a Pole, and the moment has already gone viral on the net.
In Mexico, said in some way, the albur is a cultural matter and, for several years, this jargon has gained great popularity, so much so that there are those who specialize in it.
To mention an example, one of the personalities who spread this language the most was Lourdes Ruiz, also known as “The queen of the gamble” Y “The masked purslane”who also gave “albures finos” workshops, which, in general, were given free of charge.
However, Brands have also found in the gamble a way to get closer to their consumers, just like Rappi and Cheetos did.just to mention one example, making it clear that, beyond the gamble, the idea is to connect as much as possible with the audience.
And it is that, for some time, young people have been the target audience of all strategies, due to their large presence on social networks and on the different digital platforms that exist in the market.
Here, on the one hand, it is worth noting what informs globalwebindexwhich indicates that TikTok currently has a greater presence among young users.
However, what we have seen in recent days is that all kinds of users are sharing very diverse content from the Qatar 2022 Soccer World Cup, one of the most anticipated events of the year.
Polish learns Mexican albur in Qatar
TikTok is, ultimately, the winning platform of the Qatar World Cup in terms of content generationand tests, in fact, there are many, which have served to position the sporting event itself.
Now, recently, after the match between Mexico and Poland took place last Tuesday, a group of fans decided to “teach” one of their opponents.
In other words, a group of Mexicans who traveled to Qatar, after the 0-0 draw between the two teams, taught the language of albur to a Polish fan, a moment that has gone viral on the networks. So far, the video has collected more than seven million views and more than four thousand comments:
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There is no doubt that social networks have transformed everything regarding communication between Internet users. In addition, it is increasingly becoming clear that digital platforms are gaining ground against the large television networks and, in general, the mass media.
Last year, to mention an example, in Lionel Messi’s debut with Paris Saint-Germain Football Club, Twitch, although it was not a competition for television, did achieve a very high audience, with more than two million people watching to the ’30’ of PSG through the screen of Ibai Llanos.