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In 2021, the number of franchised restaurants of the chain amounted to almost 19,200 worldwide.
In the year 2021, the fast food chain Burger King recorded total revenues of approximately 1.8 billion dollars.
There are 404 Burger King restaurants throughout Mexico.
The alliance and collaboration of brands are making a comeback in recent years. With the goal of sparking children’s creativity, Play-Doh and Burger King have teamed up on the fast food firm’s product, King Jr.
Currently, consumer tastes have changed, which is why many brands are using co-branding strategies to stand out.
In the marketing industry, co-branding refers to when two or more well-known brands establish a collaboration to launch a new jointly created product. With this, the collaborating companies hope to expand their reach, generate more profits and improve their image with their customers.
According to some specialized marketing news portals, co-branding was born in the 1950s with a collaboration established between the French car brand Renault and Van Cleef and Arpels Jewelry, where it consisted of a new car model and the jewelry brand designed an exclusive steering wheel with precious stones.
Like this example, there are other well-known ones where brands from various industries come together in order to continue building customer loyalty around the world.
Play-Doh and Burger King team up
As an alliance that was unexpected for many, the fast food chain Burger King allied with Play-Dohse, with the sole objective of bringing the popular plasticines to the King Jr combos of the hamburger firm.
According to a statement from the brand from October 17 to December 4, the children’s favorite combo will include one of the four collectible Play-Doh models and a special edition cup, so they can create incredible figures, their own hamburger or whatever your imagination leads you to create.
As part of this collaboration, the firms will also provide the little ones with the experience of going for their combos and recreating hamburgers with their dumplings so that their families can then share the creative creations on Instagram and win prizes.
“We are very happy to finalize this alliance between Burger King and Play-Doh that encourages our guests to fly their imaginations. Creativity will be rewarded by both brands, with playsets like the jokey dentist, Kitchen Creations and the Play-Doh ice cream machine. Our biggest prize will be a year of free dumplings, so we invite the little ones to participate, motivating them to create art with their hands together with the King of hamburgers,” said Oscar Alcántara, marketing director of Burger King.
This collaboration is not the only one that surprised everyone, since recently Krispy Kreme and McDonald’s also created an alliance to boost their sales.
This collaboration was released through a statement on the Krispy Kreme and McDonald’s pages, making official the sale of select donuts in some fast food brand restaurants in the United States and this will be for a limited time.
In conclusion, these types of collaborations are becoming more and more normal where brands achieve a great increase in their consumers, reaching other markets that were unknown to them.
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