One of the most prominent news in recent days was OnlyFans’ decision to ban the distribution of explicit content on its platform.
“To ensure the long-term sustainability of our platform and continue to host an inclusive community of creators and fans, we must evolve our content guidelines,” they expressed from the renowned site.
The subject only grew in relevance and unleashed all kinds of comments, where while some applauded the decision considering that it was a movement to prevent crimes around this type of content, for others it was simply to jettison the greatest asset of the platform.
The truth is that this decision did not last long. In less than a week, the UK content creator subscription site has decided that while it will continue to seek to open the door to more content creators in the face of the need to comply with banking partners, it also “secured the necessary guarantees to support our diverse community of creators ”, with new agreements with banks to continue paying those who share sexually explicit material.
“Thank you all for making your voices heard. We have obtained the necessary guarantees to support our diverse community of creators and we have suspended the policy change planned for October 1, ”the company wrote from Twitter. tweet .
“OnlyFans is synonymous with inclusion and we will continue to provide a home for all creators,” the company said.
The truth is that although the criticisms were many and the movement could seek to improve the relationship with the creators, in reality, we cannot lose sight of the fact that there is a high business involved.
OnlyFans has 1.6 million content creators and more than 150 million users, who during 2020 spent about 2.3 billion dollars, of which OnlyFans keeps 20 percent.
Of this sum, it is estimated that 85 percent of these payments were for sexually explicit content, which translates to something close to $ 390 million a year. The simple announcement of the measure that was never implemented resulted in the loss of many creators and users for OnlyFans.
The figures are high and as expected there are some players who have already looked for a way to keep the space that, at least theoretically, left OnlyFans:
Ismygirl
The platform has 5 million users and 30 thousand models and is now paying close to $ 1 million a year to its most popular stars. Following what happened around OnlyFans, this service is offering to take only 10 percent of total earnings, half of what OnlyFans charges.
FanCentro
After the ban on explicit material was announced, this service registered 20,000 creators in the first four days.
Given this movement, this service could capture up to 30 percent of OnlyFans adult income.