About $516 billion is spent annually on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry
Advertising is always the best tool to communicate information or make something known. This is what Pizza Hut did, which recreated the iconic scene of “And where are the blondes?” to promote yourself.
We can define advertising as any form of communication carried out by a natural or legal person, public or private, in the exercise of a commercial, industrial, craft or professional activity, in order to promote, directly or indirectly, a product or service.
In this sense, the importance of this industry can be seen reflected in advertising spending in the global market, where a study carried out by eMarketer highlights that this industry generates millions of dollars, and spends around 516 billion dollars annually. in advertising in the media.
Likewise, data from Zenith show that North America is the main focus of investment in the sector, where the United States alone is the largest advertising market in the world, with spending that exceeded 240 billion dollars.
Pizza Hut’s new campaign
For its new campaign, the brand recreated the iconic chase from the film starring the Wayans brothers and which has become a classic.
It was learned that this Pizza Hut strategy is to promote a new combo of its products in Honduras.
The firm collaborated with the influencer Abelardo and the tiktoker “La Bicha Catracha” so that instead of stealing a bag as it appears in the film, a ‘My Box’ combo is stolen, so the characters imitated the chase and they achieved the goal.
@pizzahuthnd It’s not just pizza, it’s My Box 😎💅🏼 #fy #foryou #fyp #viral #Pizza #food #work #whitechicks ♬ original sound – Pizza Hut Honduras
Before that, the clips related to ‘White Chicks’ They have 1.6 billion views on TikTok and the brand name is promoted on digital platforms. The content exceeds 1.6 billion views after two days of its publication, and 171 thousand ‘likes’ and more than 3 thousand comments.
Let us remember that the presence of a brand in social networks is essential for its communication, and according to a Global Web Index study, 17 percent of consumers consider the profile of a firm in social networks influential.
This is not the first brand that has launched current campaigns, as McDonald’s launched a new hamburger in Spain called McCrispy, to the beat of Beyoncé and JAY Z.
According to the brand, the launch campaign went hand in hand with TBWA/Spain, which developed a joint action of three executions on TV, digital, social networks, outdoor, radio, display and point of sale.
The creative advertising spot is called “Hoy se sala”, where the protagonists come out humming the song by Beyoncé and JAY Z ‘Crazy In Love’. In a third campaign video you can see that typical friend who stains everything and everyone while he is eating.
In conclusion, in a world where new consumers are increasingly digital and have other tastes, brands have had to adapt to continue reaching them with the implements and tools that they handle on a daily basis.
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