Barbie is the main brand that generates income for Mattel.
In 2021 it generated revenues of 1.7 billion dollars: Statista.
In 2022, Mattel earned $1.5 billion worldwide from sales of the iconic doll.
The closer the release of the new Barbie movie approaches, the more often brands announce collaborative products and collections. Without a doubt, the cinemas will be the first contact that fans have when seeing the live action starring Margot Robbie and Ryan Gosling, who recently appeared in Mexico City to promote the filmbringing together thousands of attendees who were fascinated by the event.
Merca2.0 reported in previous days the filtered collectibles that both Cinépolis and Cinemex will have for the screening of Barbie in theaters in Mexico, which consumers already want to have in their hands.
Cinépolis recently announced that in addition to the souvenirs, there will be a special edition on their menu: pink caramel popcorn, generating all kinds of expectations among consumers, who say they can’t wait to try it.
This only confirms the relevance that Barbie has acquired in the digital pulse, so we will surely continue to have more news about the most famous doll.
Everything ready for the arrival of Barbie
Marketing has taken the opportunity to launch all kinds of products inspired by the iconic doll and Ken. Shortly after the release of the first trailer, merchandise like bags, clothes, makeup, and even the skates that are inspired by the movie went on sale.
It is a tradition that theaters also carry out activations, proof of which are the collectibles that both Cinépolis and Cinemex have prepared for Barbie fans.
A Twitter account called “Vasos y Coleccionables” was in charge of filtering the design of the merchandising that will be sold from the premiere of Barbie. It should be noted that he has also been in charge of bringing to light the products of Lightyear, Black Adam, The Little Mermaid and Guardians of the Galaxy Vol. 3.
In the first instance, they revealed the special Cinemex glasses, which will have three different designs in pink tones, while the glass of Cinépolis It has a certain similarity to Starbucks cups, made with very bright pink colors. All products listed will have the Barbie logo. Regarding the cost of each one, the one from Cinemex will be 120 each and 285 in combo, while the one from Cinépolis will reach a price of 220 pesos. This is what the page says.
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