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Álvaro Rico is one of the most popular personalities in the media market, thanks to the success that Elite has had recently.
Elite has become tremendously important in the market, due to the importance of these proprietary stories in streaming.
Elite, Álvaro Rico and a photographer denouncing abuse against their work to create content on Instagram is a case that has no waste.
The complaint of a photographer against the actor of Elite Alvaro Ricoafter publishing a photograph that he has taken of him on his account Instagramis the latest case of how basic principles are violated in order to nurture social networks.
The fact has also become an important benchmark for intellectual property in times of social networkswhere the voracity to create content forces you to think in volume and forget about the basics, pay for the content you have ordered.
Given these points, it is clear that an important exercise has been defined in the market and it is the one that has to do with the way in which brands engage with consumers, a relationship that we always insist on.
From a favor to a complaint
The photographer in question is damn cameraas identified in Twitter with more than a thousand followers on her account and described as a camera professional originally from Alcalá de Henares, Spain, specializing in portraits.
May assures that he took a photograph of Alvaro Rico for a graphic press pass last September, only that the actor liked the art of the images too much, that he asked the favor of sending them to him.
I am telling you about a situation that I am denouncing on Instagram, to see if the photographers who follow me can lend me a hand.
I took this photograph of Álvaro Rico in September in a graphic pass for the press. He liked the photo so much that he asked me for it twice. Free. pic.twitter.com/HaajNEkBqp
– May (@malditacamara) April 10, 2022
After accessing, he realized that he used it to publish it on his social networks along with the copy “What a year and a half, how cool is the theater”, among the most important things he has written in his message.
Noticing that she used her work without paying for it or giving credit, the photographer decided to denounce the fact, lamenting that despite having six million followers and having all the money in the world, she has not been able to pay people for her work. worked.
After having escalated his complaint, the actor simply managed to warn him that he failed to give him credit and that he would.
After making the complaint, the photographer was the victim of a wave of attacks, where she was criticized by followers of the actor, who detracted from her work, assuring her that the incident was being used by her in an advantageous manner, so her complaint, more than regretting the theft of his work was to take advantage of the actor’s popularity.
This case can be compared to another example of how in order to generate virality, maintain an active social media feed and constantly create content, it has become a challenge to defend intellectual property.
Given this, there is a very interesting exercise to understand and it is the one that has to do with the way in which brands are getting involved in these cases, which are worth comparing.
The second case similar to the complaint against Álvaro Rico and his account Instagram It is a situation that occurred in the Disney parks, when they exhibited the greatest sin committed by one of the company’s designers: stealing someone else’s idea.
Andrew Martinwho is popular within TikTok as Monster Caesar Studios, denounced the theft by a Disney designer, when he discovered that one of his sculptures, which he published on creative commons so that ordinary users could print it in 3D, simply stole his plans to create the piece and marketed.
According to Martin, after the alert of one of his followers, he realized that the piece was signed by a certain Costa Alvezos, who appears on LinkedIn as a product designer at Disney, so he not only stole an idea to sell it within Disney, he even passed it off as his own.