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Brand Finance places Vuitton with a brand value of 23 thousand 426 million dollars, which makes it the second most valuable brand in the industry apparel.
The famous singer joins the short list of artists like Alicia Keys, who have become brand managers.
Vuitton is an example of brands that, being luxury, diversify so much that they are appreciated in apparel.
Pharrell Williams will debut his men’s collection on June 20 and the presentation of the garments marks the singer’s entry into the luxury market, already as chief designer of Louis Vuitton.
“Despite the current global economic downturn, the global garment industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and extensive product differentiation, means that intra-industry rivalry industry is only moderate. The garment industry is of great importance to the economy in terms of trade, employment, investment and income worldwide. This particular industry has short product life cycles, high product differentiation, and is characterized by a high rate of change in demand coupled with rather long and inflexible supply processes,” he explained. P.Smitha Statista analyst exclusively for platform subscribers, when presenting a study of Brand Financewhere Vuitton is listed with a brand value of $23.426 billion, making it the second most valuable brand in the industry.
Pharrell Williams and his triumphant debut
There are a series of changes in the luxury market and among these adjustments we find out about cases such as Williams, who on this occasion stands out for one element and that is that the famous singer joins the short list of artists such as Alicia Keys, who have become brand managers.
The case of Keys was remarkable, because the famous interpreter of Empire State of Mind became chief designer of blackberrythe company that in the 1990s attracted attention for its technology of smartphones turned into a kind of technology for telecommuting.
Now that we know that the inaugural Williams catwalk will be on June 20, important changes are coming in terms of luxury and design, where without a doubt we will see products that stand out for very simple elements such as the interaction they generate with other brands, to generate trends to follow.
pharrell williams You already have a date to sell clothes in Louis Vuitton, after the singer who went from designing a piece of jewelry to a special collection for the French brand, was hired as the new chief designer of the French firm.
The movement is not free and it is an important statement of the brand in the luxury market, giving an account of what is coming to the future for the company, which has already given some first teasers of what is coming for the brand of luxury, among these actions stands out the Something in the Water Festivalwhere before its debut of the men’s clothing collection, it made an activation that consisted of a pyramid with Louis Vuitton trunks, where the fashion brand’s products were found.
The experience generated on that occasion allowed us to see what a designer like the singer Williams can deliver and not only that, the evolution of the brand to a talent recruitment model, in which being a graduate of a fashion design school is no longer it is the only path to take to prosper in this industry.