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39% of the patients who interact in a didactic way with the information, look for a way to be treated later with a specialist.
The use of mobile devices and digital processes is crucial for the pharmaceutical industry.
The immediacy and certainty of the information is the great challenge when it comes to generating trust in users.
Within the sectors specialized in Marketing, the pharmaceutical one can become the most complicated, since you can find greater control and restrictions unlike other areas of opportunity such as fashion or technology, with all this in In mind, pharmaceutical marketing now faces another problem since it must know how to adapt to the changes that the consumer has suffered under current events such as the pandemic related to COVID-19. However, the pharmaceutical industry has various forms of proposed growth strategies to guide future pharmaceutical marketing trend opportunities.
Top Marketing Trends
Artificial Intelligence (AI) and Automatic Marketing: The implementation of AI tools will allow to identify and automate leads, seeking in the future to provide faster and more accurate answers.
Quality content: As the world is increasingly immersed in digital media, users increasingly choose to use more specific searches, which is why it is important to use apps or web pages that provide highly curated and specialized content. of personalized videos, the use of an attractive interface that helps inform the patient and is not the one who must interpret the situation.
Online care and telemedicine: Telemedicine has gained great strength in recent years and therefore its relevance should be taken into account when looking for opportunities to boost the marketing sought by pharmaceutical companies, and the use of online tools will provide treatment options instantly or accurate responses to searches made by consumers.
Zero Click Searches and Featured Snippet Implementation: It is common for the use of a search on any server to end in less than a click thanks to the featured snippets that appear on websites, not leaving out the trend of searching for content by voice and the use of personal assistants.
Use of Digital Videos: The use of explanatory videos or video in general is the trend everywhere and the greatest attraction of the moment on social networks; However, for the health sector, this issue becomes relevant since it is estimated that generally 39% of users who interact with this type of content sought a way to treat their conditions.
Omnichannel: Although this measure is already being taken, this trend should not be lost sight of since it is necessary for pharmaceutical companies to seek better communication within their companies in order to better express themselves with the end consumer.
Mega: This server of New Zealand origin was launched on January 19, 2013, on the occasion of the anniversary of the closure of Megaupload by the FBI and was the success of what was Megaupload and Megavideo.
The great challenge facing pharmaceutical marketing is undoubtedly streamlining the processes in which users acquire information, as well as content, since in an era where everything is immediate and digital, patients do not usually spend much of their time on this type search, so if they are offered a simpler and more direct way in their queries, the probability that they will seek medical attention increases significantly.
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