We are at a stage in which the domain of the hybrid modality has had positive changes, we have learned what benefits both virtual and face-to-face interaction brings, and it has trained us to learn and work in the areas of opportunity, emphasizing that a modality It certainly complements the other, which is why combining them makes it the perfect strategy to carry out our daily activities, such as work, school, a doctor’s appointment, etc.
Before the pandemic, in our day to day there were events that allowed laboratories and brands to interact with doctors, publicize new medicines, promote health with patients and health professionals such as conferences and presentations, case studies, etc. . All this happened non-stop until the arrival of COVID-19
However, events were one of the activities that did not stop during the pandemic and, in the case of the pharmaceutical industry, many needs arose and the doubts of patients and health professionals continued to exist, so a solution was sought.
Given these needs, virtual spaces were opened such as: webinars, conferences, live broadcasts and events that involved much more production, but through which it was possible to interact in a simple way and generate experiences for industry users virtually.
Currently, we are in the process of adapting to face-to-face events, but that does not mean that they have lost their impact, but rather that they can now be combined and generate positive responses from users interested in experiencing them.
What does it take to hold an event?
It is a fact that, in addition to good planning, strategy and organization, an investment is required and according to a study carried out by Statista, investment in events has increased significantly in recent years, since the experiences generated have resulted in the user experience and knowledge and interest in the topics covered in the events.
Due to the growth that has been obtained, it is extremely important to consider the good practices that the industry demands, since most of these events are aimed at health professionals, so we must be careful with their implementation and ensure that all the information provided is always in favor of health.
Of course it is worth investing in an event, but you have to consider all that this implies and the impact that it will have on the levels that are held, so before deciding if you will do a virtual, face-to-face or hybrid event, make sure you have clear objectives to carry it out.
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Statistics 2022.