In Mexico, 7 out of 10 households have a pet.
55 percent of pets are dogs and 20 percent cats.
In total, there are almost 80 million pets in Mexican homes.
The increase in pets, especially dogs, explains because the pet marketing has grown dramatically in recent years and why brands are investing more.
Practically, Chai, Aquiles, Kimba, Malageña, among an endless number of dogs, have become a crucial piece for this multi-billion dollar market. In fact, a projection by Grand View Research estimates that by 2025 the global pet care market will reach $200.6 billion.
Practically the trend for the adoption of pets and the fact that owners look for products premium are the main reasons why this market has not stopped growing.
different malls they have declared pet friendlyEven several brands have joined this trend, like Liverpool, which even provides the service of pet strollers, as long as they are small or medium. This is a sample of how more and more brands are connecting with consumers through their pets, declaring themselves allies of the animals, an approach under the changing sociocultural logic. Especially when Mexico is experiencing a trend for what pet friendly, more if we talk about the generation millennialwhich is the one that holds part of the purchasing power, a generation that demands to share day by day with its best friend, also concerned about sustainability.
In general, an endless number of brands are committed to the use of pets in their marketing strategies. marketingespecially since the identification is increasingly deep between Mexicans and their pets, which creates a great opportunity for brands. Especially when pet owners are changing their lifestyles in order to include their dogs in their own routines, investing considerable amounts.
A clear example was given by Nestlé in the United States, a brand that carried out a spots of television in which a whistle in audible frequency only for dogswhich humans cannot hear.
While the attachment of animals to emotions is one of the reasons why some brands bet on the so-called pet influencersthese are animals with profiles on social networks such as Doug The Pug, Nala Cat, among others.
On the other hand, a Mexico City Court recently declared that, by law, pets are part of Mexican families, therefore they have rights. Mexican households, as a whole, add up to a total of 80 million pets. From dogs, cats, birds, rabbits and other pets, according to figures from the Inegi Self-reported Well-being Survey.
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