Surely you have heard the phrase “the first impression is the one that counts” and it is true that depending on what you project, the people around you will create an image about you, personally or professionally.
Precisely with this, personal marketing is related. But do you know what exactly it refers to?
According to Inés Temple, author of the book “Employability and personal marketing”, it is about consolidating and enhancing the image you reflect about your personal or professional life to position yourself in the labor market and successfully achieve your goals.
What is personal marketing for?
Mainly it is a promotional tool to make you known; however, it also has these benefits that will elevate your personal branding:
Improve your image and reputation.
Build a strong brand.
Position yourself as an expert.
Attract potential customers.
How to do personal marketing?
It is important that all the strategies you use are based on your essence; who you really are and what you want to project. This will show consistency and generate greater confidence.
Here are 5 actions you can take to boost your personal marketing:
1. Choose your profile picture well
The first impression is what counts, select a photo that reflects who you are and what you do. Choose the one that generates confidence and reflects the best of you, preferably one that is taken by a professional to improve your projection.
2. Keep your social networks updated
Generate valuable content for the platforms you use, currently it is essential that you have an internet presence. In this way, you will make yourself known and little by little you will grow and generate a stronger connection with your followers.
3. Participate in events
Whether related to your career or other work areas. It will help you position yourself as a reference, in addition to giving you the opportunity to increase your network of contacts for future professional projects.
4. Create a blog to build your authority
A blog is one of the best ways to demonstrate your knowledge and become a benchmark in your field. Talk about what you are passionate about; Create texts of interest to your readers and that help solve some of their needs or problems.
5. Recognize your own worth
The first person who has to believe in your work and its potential is you, so that later others will also recognize it. Celebrate your skills, your talent and all that you can achieve.
Remember that your image is a reflection of who you are, make sure you send the necessary messages so that others perceive you as you want and it becomes beneficial for personal branding.