There are many disadvantages within the field of health such as the demands that must be suffered on a daily basis. There are too many activities to do and little time available that generates an atmosphere of permanent stress. But it should also be considered that it is a profession with a strong competition. That is why it is important to stand out to position yourself within the taste of patients. With this in mind, personal branding in doctors is a key piece that you must implement.
The importance of technology today
In this 2022, we can say that the digital environment “catch up with us”. It is impossible not to realize that we are increasingly immersed in this environment, from any angle and field that we know and that of health services is no exception. In this sense, health professionals must show adaptability to change, openness to stay updated and dare to use new technologies to achieve a greater digital presence and provide a better experience for patients.
It is a reality that those who are not promoting this “personal branding” will be at a disadvantage as doctors, even to the point of being able to reduce their patient portfolio. Hence the importance of developing a personal brand in the digital environment.
Personal branding, in the specific case of doctors, is the way in which patients perceive the specialist, the way in which they identify with their office, and it is one of the main reasons why they decide to consult him again.
More than 90% of patients choose a doctor through the Internet, so specialists require online visibility, as well as transmitting the characteristics that distinguish them from other health professionals and that will allow patients to prefer them.
Steps you must follow
But how to do it if the majority of patients need to find specialists quickly through the Internet? An effective way to have a presence is to seek the support of experts in personal branding strategies that help them develop their professional identity (establishing what differentiates the specialist from others and their personal style to communicate with patients).
In general, developing a branding strategy requires the following steps:
- Determine the professional identity of the office.
- Set realistic goals and work on them.
- Determine what tools will be used to meet these goals.
- Establish a methodology to integrate the strategy progressively and constantly.
Likewise, improving online positioning is essential, that is, creating a professional profile that includes data such as conditions in which the professional specializes, location, cost, patient opinions and an online schedule where you can select the time and type of consultation (face-to-face or online), will allow them to have an advantage over doctors who have less digital presence.
The accompaniment of experts in personal brand strategies in all these phases is essential to position professionals or practices. Once the professional identity is developed, patients will be able to more easily identify their doctors.