Regardless of the professional field in which you work, having a strong personal brand is not only a luxury, but has become a necessity to stand out from your competition, attract more clients and achieve success.
According to Jeff Bezos, CEO of Amazon, “personal branding is what they say about you when you’re not in the room”; therefore, developing a strong and unique personal brand gives you a competitive advantage over other people.
This is not something exclusive for artists, influencers or politicians, it is a communication strategy that anyone needs in their professional life, as it will provide you with multiple benefits such as giving you greater visibility, building a good reputation, generating trust with your community and clients, expanding your network of contacts and, therefore, increase your sales.
1. Introspection
The first and most important step is to give yourself the necessary time to think about what you want to project with your personal brand, what values and messages you want to convey, define your objectives and who you want to address. All this to create an action plan with the necessary strategies to achieve it.
Take into account how your visual image will be, that is, the colors, typography and visual elements that will represent you. As well as the platforms or social networks that you will use to make yourself known and create a community.
2. Learn to unlearn
Be open to leaving behind some attitudes or practices that prevent you from reaching new markets or new customers. If you’ve always done things the same way, be more flexible and give yourself the opportunity to explore new paths and renew your personal brand.
3. Changes
A good personal brand needs to have the ability to adapt to what is happening in the world without losing its essence. This does not mean that you join trends just because you are at the forefront, but because it is part of what you want to project and it really adds to your project.
4. Quick fixes
Much of the success of your brand will be reflected in the ability you have to offer effective solutions to your customers with your products or services, given their needs. Practicing active listening is the first step to achieve this.
5. Coherence and consistency
The most important thing for your personal brand to be strengthened, distinguished and solid is that there is always congruence between who you are and how you project it. Remember that everything communicates and all messages must be aligned in the same direction, from the way you dress, your personal branding, how you communicate and behave.
Working on our personal branding must always be in constant movement, it is not something static; It depends a lot on the field in which we develop, but every time you dedicate some time to your image, think: how do you want to be remembered?