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The diversity of categories in the beverage market has been essential to understand the consumer from the diversity of commercial proposals.
With the new alcoholic proposal from Pepsi, a segment of great value is being bet on achieving communication with the consumer.
Innovation has become a topic of great weight in the beverage market, where demand is largely based on experience.
Pepsi knows that launching a drink with alcohol helps its brand to consolidate in the beverage market, it has become a very important one for the consumer and in this sense we have been able to discover how the diversity of categories is what has helped to better understand the consumer.
In this way, more and more relevant trends have been established, many of these have been based on the potential that retail has, in shopping corridors and another in the points of sale with which chains such as Starbucks have consolidated.
Pepsi’s alcoholic drink
Pepsi is about to launch an alcoholic beverage like Coca-Cola did with Topo Chico Hard Seltzer and its proposal has no waste, on the contrary, it is a very important bet with which this brand seeks to consolidate itself before the consumer.
What is successful in this effort is the ability that brands have reached in this spirit to understand the consumer and, most importantly, to understand the value of communicating in a better way with the consumer, through categories that do not disappoint. .
HARD MTN DEW would be the name of the new drink of PepsiTherefore, I would take advantage of this category to launch the product on the market, which will undoubtedly be based on the philosophy of the product, which is to promote consumer activity.
The proposal will be carried out together with The Boston Beer Company and among the proposals made, flavors such as Black Cherry or Watermelon stand out, in containers illustrated in a very creative way with animals such as an eagle, bear and a snake.
The Sam Adams beer family is teaming up with Pepsi to bring you… yes… ”Hard Mountain Dew.” https://t.co/ocLbOCiu6Q pic.twitter.com/ak2rtr6FOI
– Jim Roberts (@nycjim) August 10, 2021
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