A new survey has revealed that more than 80% of people would be motivated to exercise more if they were paid in cryptocurrency for their efforts..
the surveymade by the fitness website FitRated, asked 1,001 Americans for their opinion on blockchain-related fitness technology.
The survey revealed that a staggering 40% of people would be willing to cancel their current fitness gym membership for one in the Metaverseand that 81% of respondents would be more motivated to stay fit if they were incentivized by cryptocurrency payments.
Previously, a study by the National Bureau of Economic Research concluded that money alone would not be enough to motivate people to go to the gym. Nevertheless, According to research from FitRated, blockchain-based financial incentives could do the trick, with 63% of people agreeing that motivation to go to the gym is a “core benefit” of blockchain technology. Several “move-to-earn” projects are trying to take advantage of this.
The concept of “gamification” turned out to be the main reason why people may prefer blockchain-based financial incentives over standard monetary ones.; 83% of respondents said they liked the fact that blockchain-based fitness apps gamify physical activity.
When asked what type of physical activity they would do to earn crypto, 49.1% of respondents said walking would be their chosen activity.. Cycling followed closely, at 47.2%, and swimming came in third, at 41.4%.
When looking at which cryptocurrency respondents wanted to get paid in, Bitcoin (BTC) was overwhelmingly preferred; 72% of the respondents opted for BTC. Ethereum (ETH) came in second at 35.5%, closely followed by Dogecoin (DOGE) at 34.6%.
Blockchain-based fitness apps are currently on the rise. A Web3 move-to-earn app called STEPN—which gamifies the running experience by giving users the ability to mint unique NFT shoes—has pioneered the blockchain fitness space.
Although STEPN is one of the most established Web3 applications in the world of fitness, it is not the only one. Another move-to-earn app, called Step App, powered by the Avalanche blockchain, has emerged as a competitor, signaling the push from Web3 companies looking to tap into the $100 billion fitness industry..
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