“Virtual reality is for certain periods, but it is not a way to communicate well. I’m not against it, but that’s how I see it,” Apple CEO Tim Cook told the Dutch publication. Bright.
This statement is a sign that Tim Cook is not one of those who think that the metaverse can change people’s lives. And it is that the CEO of Apple even thinks that people in general and some potential customers do not understand what the metaverse is, so for now he and his company will not use the concept, as reported The vanguard.
Like Tim Cook, many other technology experts disagree with the concept because of the ambiguity and uncertainty it implies. On the other hand, there are those like Mark Zuckerberg who think that the metaverse is the next revolution. So much so that the owner of Meta has bet a good part of his resources on this virtual technology, although so far with fatal results for his fortune.
In addition, Tim Cook considers that the metaverse concept is not fully defined, which reinforces his argument that people do not fully understand what the metaverse is.
The proof that the word metaverse is almost banned at Apple was presented by the journalist Mark Gurman: while Meta (who leads the construction of the metaverse with several projects and even changed his name), makes 36 mentions of the concept, at Apple only once clear and direct reference to the concept has been made within its company benefit announcements.
Given the uncertainty of the metaverse, Tim Cook and Apple opt for Augmented Reality
Although the concept of Augmented Reality is closely related to the metaverse, for Tim Cook it is a more understandable term and he really thinks that it will change people’s lives, to the point that they will even wonder how they have been able to live without Augmented Reality, according to the CEO of Apple.
Although for now this technological development has not exploited much, by 2023 Apple’s Augmented Reality glasses are expected, which could cost between 2,000 and 2,500 dollars.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.