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ESPN has earned a tremendous reputation in the sports media market.
The premiere of this type of content becomes an opportunity of enormous value, confirming the value of stories, no matter what medium you are.
Paty Chapoy is undoubtedly a highly influential personality in the market.
ESPN activated a teaser campaign with Paty chapoy as the protagonist of a historic broadcast for the sports television network, by including in its programming a female host, who for decades has been associated with the source of television shows.
The unexpected appearance of Chapoy on ESPN, leads the chain to a diversification of content based on one of the key principles of journalism, which is the exploitation of its genres.
Thanks @joserra_espn for such a pleasant talk
Today at 10:00 pm in @sportscenter_nt pic.twitter.com/69IAcr8rvx
– Pati Chapoy (@ChapoyPati) August 4, 2021
As part of its strategy of telling new story proposals, the television station premieres an episode in the interviews by José Ramón Fernández, who is one of the most popular presenters in the sports journalism market and this time it starts with this unexpected conversation with one of the best known personalities of Azteca.
The theme of this new strategy is the diversification of content and the opportunity for brands to build better products for their audiences, which undoubtedly establishes guidelines to which we must be vigilant, because they reflect the new conquests to which the that the media are willing.
To reach these audience preferences, one element that has become a guideline to match their interests is that which has to do with the way brands are engaging with the consumer.
In this sense, an element that we must not lose sight of is the one that warns us of how important communication with the consumer has become through new creative proposals.
What weighs on creativity within media?
The media have sought all kinds of formulas to captivate audiences, however, one element is crucial in all these new bets and it is the basic formulas from which content can be generated.
One element that has characterized the media today has been the way they understand audiences. For a sports channel it has served to premiere an interview program with specialists in the show. New low-cost streaming platforms that complement options like Disney Plus have worked for media like Disney.
The important thing is to tell stories
The narrative and putting the focus on the stories has been and will continue to be the common denominator of all the efforts that are implemented in this spirit to win over audiences.
Undoubtedly we have to establish guidelines that help us understand the market. A very important one is the one that Sprout Social revealed at the time, noting that for the third consecutive year, content marketing was consolidated as the main technique within digital marketing, confirming that the important thing, regardless of the medium you are, the valuable thing is to tell a good story.
An interesting strategy has become the bet with which ESPN seeks to conquer audiences and it is a movement that has simply resorted to
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