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2022 is a key year for the advertising industry, as the Festival’s face-to-face return is a unique opportunity to innovate in creative management.
Paris HiltonPost Malone, The Black Keys, Dua Lipa and Kendrick Lamar are some of the top names that will perform at the Festival of Cannes Lions 2022, which returns to its face-to-face edition after two years in contingency that prevented its traditional celebration in 2020 and 2021.
Has been Paris Hilton the celebrity who has promoted the creative meeting through his social networks and has given the best impetus to a meeting that has not disappointed in previous editions, with awards that celebrate the best creative proposals on the market.
The famous creator of a popular line of perfumes and star of the Californian night scene, which for years placed her in the headlines of pink media and websites specialized in the show, now as an influencer he has promoted his participation in this year’s Festival.
Just landed! ✈️ Ready for @cannes_lions this week! Spent most the flight reading my fave new book #TheMetaverseHandbook by @djskee & @quharrison. Such a fascinating & informative read!⚡️😍 🤓 📖⚡️ pic.twitter.com/CnV4uDzY2s
— ParisHilton (@ParisHilton) June 18, 2022
Can’t wait to speak on the main stage with @garyvee & @swansit about the #Metaverse & #NFT Revolution this Tuesday!💫 @cannes_lions#QueenOfTheMetaverse 👑🦄 pic.twitter.com/YWdKciOljQ
— ParisHilton (@ParisHilton) June 18, 2022
Other big names listed for this year’s edition are Naomi Campbell, a personality accustomed to being seen in this creative encounter; Eva Longoria and Chloe Green.
Added to this list of celebrities Kylie Minogue, Ryan Reynolds, Issa Rae, Sir Patrick Stewart, Zoë Lister-Jones and Megan Thee Stallion.
The mix of these big names puts to the test the formula patented by media such as Vogue, where celebrities have become a key trigger for consumers, to attract the attention of media channels such as a specialized fashion magazine and in the case of Cannes Lionsof a Festival that returns to its face-to-face edition after two years of contingency.
“With the return to Cannes, France, of an advertising Festival, a stage is revived, which is an old acquaintance in the industry”
Appreciate the traditional
The tradition in the industry has consolidated fundamental strategies and channels in the market, which has made actions such as festivals, Cannes Lionsa fundamental scenario in the interaction for the brands, from the operative part, seen before the consumer, this has seen an increase in events sponsored by the brands such as the great musical encounters that have been given the task of thinking of fundamental actions before the consumer.
There is no doubt that valuable tasks have been determined in revaluing traditional media and with this, it is committed to understanding the capacity that exists before the consumer.
Manage ideas before the traditional
The traditional is a very important concept to highlight the importance of the channels that for years have been popular with the consumer, the brands and the strategies behind them, with this in mind a very interesting role is played in communication, such as bet on influencers like Paris Hilton announcing her arrival at the Festival that will once again bring together creatives from around the world.