- Index hide
According to the Statista Key Market Indicators there are more than four billion network users in the world.
PwC explains which media are the ones that attract the most investment in advertising. Digital is key in this pattern.
GWI and DataReportal investigated why network users visit these platforms.
A dove was captured by a user of TikTokmaking use of the Meter of the CDMX and the incident became the best promotion for public transport.
The surprise action of a pigeon making use of the Meter of the CDMX It is an unexpected activation for this public transport service, which recently announced the start of renovation operations of one of its most important lines.
Casual videos that end up becoming promotional activations are part of the virality in social networks and how casual actions have become definitive to understand the dimension of these channels.
The Statista Key Market Indicatorsa study exclusively for users of Statisticalwarns that the number of people who make use of these platforms adds up in the world 4 thousand 590 million for this one 2022 and the number grows to 5.85 billion expected in 2027.
Such dynamism in the voluminous number of network users in the world proves the communication capacity and scope of these networks, not for nothing monopolizes investment in advertising, leaving second place to the TVdespite the fact that it is a mass medium that has historically been known for this quality.
If we see projections of PwCit concluded that the TV is the second medium that attracts the most advertising investment in Mexico, adding 36 billion dollars during 2021while the internet was left with $49 billion this year.
The video that shows a pigeon checking the map of the CDMX Metro Network, calmly going down the stairs of the station and waiting behind the yellow line on the platform, is part of the experience of traveling by public transport that It is shown on social networks and reminds us of the impact that an incident can have on an entire product or service.
@red_capital Cc you’re lost in the Metro 🐦 #CDMX#mandtro #parate #cYoMexico City #animals #sorbway #mandtrochilango ♬ Me Porto Bonito – Bad Bunny & Chencho Corleone
There are multiple cases of how an ordinary video on networks becomes a viral phenomenon. dog-faceusers of TikTok he lived it in his own flesh, when a video where he drank from ocean-spray While skating, it went viral on networks.
The brand ended up earning one of the best actions in public relations, due to the worldwide coverage that was given to the material and that turned the user into a media celebrity.
Whether it’s a pigeon using the CDMX Metro or a man drinking ocean-spray while skating, the willingness of network users to discover content on these platforms is key.
When GWI Y data report network users were asked in a world studywhy they entered these channels, the 47 percent explained that to maintain communication with family and friends, while a 31 percent He confessed that he did it to find content.
This has led to even Googlea company that became one of the most valuable brands in the world, thanks to its Internet search engine services, recognizes that social networks such as Instagram Y TikTok They have a significant percentage of participation in the search habits that Internet users carry out.
Today more than ever a key pattern has been consolidated in digital and it is the one that has to do with the response capacity of brands in viral situations. Undoubtedly, it has been consolidated with this series of exercises, practices that are not wasted in social media marketing, where a study of Social Media Examiner discovered that the main benefit for brands of touching base in networks is the increase in their exposure to the consumer.
With these cases and the trends described, the opportunity for brands has increasingly focused on the communication opportunity that the current conversation offers them.
Now read: