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The name of Paco Rabanne and the value it achieved in the perfume industry reminds us of the value that platforms like trefis have estimated.
Like Paco Rabanne, brands like Pierre Cardin set value standards in the market.
Paco Rabanne is a key name in the market and sets an example of great value to the consumer.
Paco Rabanne He died at the age of 88 and the farewell to a fashion giant leaves a legacy behind in the perfumery and licensing industry, to make up his name on garments that sell for thousands in department stores.
The value of Rabanne in the perfume industry forces us to see the value that this segment has, as it is esteem trefis.com by ensuring that the size of this segment will reach 49 thousand 400 million dollars.
“Increased disposable incomes in developing countries like India and China are expected to boost the global market, as this allows customers to spend more on luxury products, among which fragrances play a key role,” he explains. Tugba Sabanoglua research leader in non-food GC and food retail Statistaby presenting the previous study exclusively for its subscribed users.
goodbye to a legend
The legend of the fashion market Paco Rebanne, whose name leads the license market in the sale of clothing and perfumes, established guidelines that have become transcendent in the market where the consumer values the exclusive.
The Spanish designer passed away at the age of 88, at a time when the visionary managed to consolidate his name, especially in the aroma market, which has become a key showcase for brand exposure in the market.
The death recorded this Friday was confirmed by the Puig manager who bears his name, lamenting the loss of a unique talent.
“Paco Rabanne made transgression magnetic. Who else could induce fashionable Parisian women to clamor for dresses made of plastic and metal? Who but Paco Rabanne could imagine a fragrance called Calandre – the word means ‘car grill’, you know – and make it an icon of modern femininity?” she explained. Jose Manuel Albesapresident of the fashion and beauty division of puig.
For the manager, the symbol of Rabanne in the fashion market was assessed in a personality with a radical spirit, as well as rebellious, which distinguished him in an industry so competitive for the names that are formed in it, but loyal on the part of the consumer when a brand manages to distinguish itself and make a statement in the face of consumer preferences in the market, where Albesa recognizes that Rabanne achieved a weighty influence in the contemporary fashion market”.
Although today the name of Paco Rabanne is recognized for the influence he achieved in the market through licenses, which use his name for the sale of low-cost clothing, for being manufactured for sale in department stores, the symbol which she represented in 1966 when she presented her first fashion collection called “12 dresses that cannot be worn in contemporary materials”, gave her a space in the fashion industry and wrote an important episode together with personalities such as Pierre Cardin, creator of the Pet-à-Porter and that despite the impact it achieved in fashion with a garment format of this type, established as Rabanne, in the sale of licenses that has been established in the apparel store market.
Both cases, both Rabanne and Cardin, determine trends of great value in the market, thereby defining a benchmark of value, due to the ability of brands to scale the sales of products that have gone viral in the market. .
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