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studies like Statista Consumer Market Outlook They explain that in the cigar sales market, global figures exceed billions of dollars.
oxxo is one of the leading brands in the convenience store market, according to figures projected by Statista exclusively for its users.
The sale of cigarettes has been regulated on several occasions, due to the impact on health that this product has.
Employees of oxxo were seen covering the showcases of cigars located in the cash register area, as part of the reform of the law that controls the tobaccowhere it is prohibited exhibition to sale as of January 15 of this year.
The action happens at an instant in which the Statista Consumer Market Outlook esteem the value of the tobacco market in the world at 941 billion dollars for this 2023, so it is interesting to see how the activation that will now once again limit cigarettes to sell in Mexico will impact sales performance.
“In 2022, the value of the global tobacco market amounted to more than 912 billion dollars, an increase of about 25 billion from 2021. By 2027, according to Statista Market Outlook, the value of the world tobacco market will exceed one trillion billion dollars”, he explains Statista exclusively for its registered users.
The Official Gazette of the Federation published last December the decree by which the Regulation of the General Law for Tobacco Control was amended, as a result of the legislative changes that were carried out in 222.
As part of this change, the display of cigars for sale is prohibited, so they have to be covered or removed from showcases as of January 15, as was documented in a video from @meli.gummies in TikTokwhich has more than 4 million views.
@meli.gummies Response to @uwuy here is the cigar cover xD, by government decree as of January 15 the exhibition of cigars and advertising will be prohibited owo •|| #fyp #for you #lentils #fypシ #oxxo #mx ♬ Love You So – The King Khan & BBQ Show
In addition to exhibition, the law prevents direct and indirect advertising by any means, be it traditional, such as radio, digital, such as email, and on objects, such as utilitarian products or personal property (glasses, bottles, chairs, tables, video games). , toys, sweets or food with messages or cigarette shapes.
Due to this rule, the only strategy to be able to sell will be a textual and written list of the products with their prices, without visible logos, stamps or brands.
This initiative determines an interesting commercial precedent, which reminds us of how important brand communication with consumers has become following regulations.
Like this initiative that regulates the display of products that are harmful to health, initiatives have also been undertaken for the commercialization of products such as single-use plastics, when the Solid Waste Law was reformed in Mexico City.
Within these changes in said initiative, it was ruled that the commercialization, distribution and delivery of plastic bags was totally prohibited.
“With this provision, it is not about being in controversy with the companies, it is about going hand in hand with them in a process of common benefit, where they know the processes of change that can occur; and hand in hand we are going to solve the problem until we reach other types of materials”, explained the then president of the Political Coordination Board, Ricardo Ruiz Suárez.