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In 2022, Oxxo ranked second in the ranking of retail brands with the highest value in Mexico, with a value of approximately 1,470 million dollars, below Bodega Aurrerá.
The word Oxxo is a palindrome, that is, a word that reads the same way both from right to left and from left to right.
“The Viking” is the hot dog Best seller in Mexico.
Goodbye to the despair of seeing 3 boxes and that only 1 is working, Oxxo bets on self-payment with the aim of automating the customer experience. So if you are looking to not wait for more than 10 minutes to be charged, you can visit the first Oxxo with self-payment on your next trip to the north of the country located at Avenida Manuel Gómez Morín 504 in Monterrey, Nuevo León.
This new concept is part of a digitization and automation program including screens, banners digital, electronic preciadores and of course, 4 self-payment boxes.
For her part, Denisse Camacho Montoya, Commercial Leader of the Operating Model of OXXOhe pointed:
“We are proud to be the pioneers in this new modality of care. It is important to clarify that, with this program of initiatives, we seek to simplify and automate, through the use of technology, the tasks that are regularly carried out in the store, so This concept represents an evolution not only for clients, but also for our collaborators, by simplifying their day to day”.
This brand belongs to FEMSA, and whose origin dates back to 1890. For a Mexican, an Oxxo is part of their routine, and not only because you can buy products but because you can pay for services, make deposits and even recharge telephone calls. Little by little, this brand has been leaving behind its main rival 7 Eleven, and it is that today In Mexico there are more Oxxo stores than Starbucks and McDonald’s. In fact, the Oxxo box, compared to the largest banks in Mexico, capitalizes 80 percent of cash deposits, according to information from Latinometrics.
did you ever wonder How many of us have not said at least once: “I’m going to the Oxxo” or “Who wants something from the Oxxo?”, and this brand has managed to position itself perfectly in our minds. That is why part of its success lies in the fact that Oxxo is not a franchise, that is, it is not possible to buy an Oxxo store, in addition to the fact that before opening a store it identifies the ideal location, it never rents premises, on the contrary, it invests in own stores, it always offers additional services such as card payments and deposits, and one of its star products is that it allows its customers to prepare their own food.
- Some stores sell tacosquesadillas, tortas and even corrida food.
- In rural communities, the Oxxo is the meeting center by excellence.
- Currently there are more than 17 thousand 400 stores in Mexico, really they are everywhere!
- Did you know can you pay your birth certificate and your marriage certificate?
- In Tijuana there is a Oxxo on top of another Oxxo.