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Oreo is one of the most recognized brands in the confectionery market.
Starbucks has set the tone in the fast food retail market, consolidating a very popular and important beverage category.
Within retail, an element that we cannot lose sight of is the ability that brands find to innovate in the experience they offer to the consumer.
Airing You don’t know, but in 2015 it was estimated that the largest coffee shop operator in the world compared to a long list of brands was Starbucks, this in a year when the expansion of this category in retail was fertile and above all bold.
Starbucks were followed in this comparison carried out by Euromonitor, McCafé, Costa Coffee, Ediya Espresso and Doutor Coffee Shop.
The margin of difference between the coffee shops operated by Starbucks compared to the challenge of its competitors is wide and what we cannot lose sight of in this comparison is that before the leadership of the well-known chain of coffee shops, they work on elements that have no waste , on the contrary, all the potential in the market.
To compete against Starbucks
You can hardly compete against Starbucks, a brand that not only leads in coffee shops, but also in the supermarket aisle where it has a wide range of products to prepare this drink.
What is if it can be said is that Starbucks has opened a very important gap in fast food retail, for the sale of beverages and in this spirit it is that new competitors have been added, thus establishing very important parameters in the market.
Oreo, from the aisle of the supermarket to have its cafeteria
Very rarely have we seen brands have the power that Starbucks and Oreo have. Both are found in the shopping aisles of supermarkets. Starbucks with proposals for encapsulated or bottled coffee and Oreo, evidently with its biscuit proposal and in some collaborations with other brands to sell ice cream in the frozen aisle.
The size of both brands suggests a competition that has no waste, on the contrary, it determines the opportunity that these companies find to connect with the consumer now based on experiences.
What does Oreo propose, will it really compete against Starbucks?
The competition between Oreo and Starbucks is through the sales formula that both companies have, because as we have mentioned, both have a presence in the supermarket and now also in physical points of sale.
In the case of Oreo, the cookie brand patents a very interesting experience, because it starts with opening a cafeteria in the Nickelodeon amusement park within its building that operates in said amusement center.
The store has 325 square meters and an element that we cannot lose sight of is the menu proposal, which is obviously the characteristic of the brand. First, because it has desserts based on the famous cookie, such as a sundae with pieces of Oreo cookies, waffles from the famous cookie, cheesecake with Oreo cookie mousse among other proposals.
Inside the store, as in the Starbucks coffee shops, the sale of merchandising is essential, so it is sold from clothes, to home decorations, bags, to mention some of the proposals.
❗️ Secret’s out ❗️OREO’S FIRST-EVER Café is here! Shop all things OREO merch and customizable, delicious treats IRL 😮
PS We made an exclusive secret menu item for our followers. Ask for the OREO Donut S’Morewich 👀 pic.twitter.com/xwHOWlqaEq
– OREO Cookie (@Oreo) August 3, 2021
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