Oreo, the popular cookie brand, has added a new name to its list of collaborations, however, the decision seems to have come at a bad time, and other data that marketers and advertising specialists must master before starting this Thursday.
Oreo and Pokémon could be a flop
The cookie brand announced a new variation of their product, now decorated with Pokémon characters and despite the fact that the first images make this union look like a sure success, Nabisco workers asked the public to avoid buying the company’s snack products.
Although the strategy is very well developed to attract the attention of fans, the manufacturer of Oreo, Nabisco, is in trouble after since last August 10 thanks to imposing mandatory weekend work, longer shifts without overtime pay and a new health insurance plan that increases costs for workers.
Will the social cause affect the launch or will consumers choose to catch all the pokémon cookies?
IKEA now has a reality show
The retail store decided to bet on transporting a group of people to the 90s under the premise of a new Spanish reality show, where the contestants have to live in a house that replicates the homes of the European country at that time, leaving out all the comforts they are used to today.
This is part of a new campaign to celebrate the 25th anniversary of IKEA’s arrival in Spain, which undoubtedly demonstrates the brand’s interest in taking the celebration to the next level. Learn more details here.
On TikTok they offer sex and drugs to minors
The TikTok algorithm put the brand in check, after an investigation by the Wall Street Journal revealed that it is responsible for promoting videos with sexual content, drugs and alcohol to children under 13 years of age, including two clips about the sale of pornography on the app.
The China-based social network asserted that for the moment its algorithm does notdifference between videos showing on adult and child accounts, but who were working on a new filter tool for younger accounts. This is not the first time that the application has been questioned by any of these situations, so it is clear that TikTok has not yet found a definitive solution.
A new logo against Uber
Cabify has presented its new image and the strategy has dispensed with its old logo in a movement with which it seeks to consolidate its operations in the various countries where it works, such as Mexico.
The communication strategy is an important precedent with which this platform seeks to establish a new service benchmark in the market and this will clearly reinforce the competition it has against Uber. See how it looks.
Does McDonald’s sponsor a soccer team?
Nike, together with Liverpool, unveiled the third uniform of the English squad, which would be used during the 2021-2022 season of the Premier League, but what he never thought is that this action ended up benefiting McDonald’s.
the sports brand of the dove decided to dress Liverpool with a uniform that combines yellow with red in tones very similar to those used by McDonald’s, a situation that led the fast food brand to be a reference in the comments around the new outfit of the squad English. Is it time to turn it into advertising? Find out what McDonald’s did.