The Rombo brand faces one of the most important challenges in its history, that of convincing customers of the change experienced by its compact model. From a traditional car to a fully electric crossover. The demolition operation of the fourth generation of the Renault Mégane has started in France suppressing some engines.
The new Renault Megane E-Tech Electric It is practically a few weeks before the first units begin to arrive at dealerships. The fourth month of the year is the scheduled date for the launch of a new model, a radical transformation that the compact has undergone in its fifth generation, going from a traditional compact tourism to a crossover.
But not only that, but it is a completely electric model. The French firm has a very important challenge ahead of it, that of convincing customers of the possibilities offered by this new model, compared to the traditional Mégane. A model that will be extinguished at the end of 2023 when it completes its commercial life cycle, and that will follow the same aesthetic step as the electric one. Those of Renault have already begun the demolition operation, suppressing mechanical versions. This strategy, common in manufacturers when the end of production of a model is approaching, has led the 115 hp 1.0-litre TCe three-cylinder engine in the French domestic market.
The fifth generation of the Renault Mégane will bet on the PHEV
In Spain, this option is only associated with the “Intens” finish, and is available both with the Start & Stop system and without it. The firm retains the rest of the gasoline options, the 140 and 160 hp TCe, as well as only the 115 hp Blue dCi diesel, firmly betting on plug-in hybrids equipped with “E-Tech” technology, an option that has a maximum power of 160 hp, an interesting option that offers performance and maximum efficiency. But the same thing that has happened in France will spread to all countries Where is the model sold?
The objective is that, during 2023, the compact remains only with this PHEV option, the only possible alternative to convince customers of the significant benefits of this technology. Because, except for surprise, the new generation of the model that will arrive in 2023 is only expected to do so with plug-in hybrid options, thanks to some new propeller sets with different power levels that we will see in the new Austral with a new 1.2 liter TCe petrol engine on the combustion side.
Whether the strategy is successful or not, Renault bets everything on electric and plug-in hybrids to reduce CO2 emission levels as much as possible, in addition to suppressing models that will not take over as thermal, but as electric and merging some models with others. The firm will dispense with the bodies that do not sell like sedans, at the same time that will power the new Mégane, starting next year. A segment, and a model, of which Luca de Meo pointed out that it had been excessively neglected until it depended only on B-SUVs.
Source: auto-motorcycle