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Startup records of 2022 report OnlyFans with over 1.6 million content creators worldwide.
Axios report reveals that digital users spend up to 2.3 billion dollars in the purchase of content.
The informal business scheme that the “nenis” have managed represents, according to INEGI, almost a quarter of the national GDP.
OnlyFans has created an alliance that will allow content creators to sell everything from clothing to any type of personal and business item, just as the so-called ‘nenis’ do on other social networks.
According to the platform, it will now be possible to earn extra money from the subscriptions that explicit content in photography or video generates, since users will be able to jump into electronic commerce and compete in the market of influence at the same time.
And this announcement is generated after the success that onlyfans has amassed over 220 million active users in the last two years, who meet adult content stars, musicians and artists and directly pay subscriptions with monthly fees of $5 and $50, of which the platform receives a 20 percent commission. hundred.
With tax earnings of $433 million and $932 million in revenue in 2021, the adult content platform is diversifying its business schemes, even now offering creators a detailed breakdown of their viewers and engagement statistics to measure their monetization. and create “real entrepreneurs”.
However, creating a “nenis network” goes much further, contemplating that it is a very profitable scheme for other digital platforms and for the national economy.
In fact, the term “neni” really refers to women who use the media and social networks of the digital platforms at their disposal to advertise their products and sell them, thus contributing to the economic movement of the country, where they generate value. economic equivalent to 19.3 percent of the country’s Gross Domestic Product; during 2019, the closing figures were valued at 5 trillion pesos.
OnlyFans will have its own network of ‘nenis’; they take off their clothes and sell them
OnlyFans brings together a network of creators of diverse content, ranging from educational, fitness and motivational, to pornographic; now, all of them will have another way of business and will be able to link their accounts with Spring, an eCommerce site where they can sell all kinds of products directly to their followers.
As with Instagram, Facebook, YouTube and TikTok, OnlyFans is committed to expanding its market to social commerce, a trend that has grown in recent years and where consumers seek to buy for convenience and recommendation, in addition to helping their favorite influencers generate additional income.
“Our community of creators was looking forward to merchandising options so they could share another side of their business with fans. As an organization that puts its creators first, we have nearly 3 million creators on OnlyFans, which means nearly 3 million small businesses will now have access to a new monetization tool.” exposes the CEO of OnlyFans, Ami Gan.
The new modality of the platform is integrated into a whole in-depth plan that has been launched in order to grow electronic commerce at the social media level, since OnlyFans is, up to now, the only media network with a business model open to public access. User-generated pornography, something that Meta or TikTok platforms are prohibited from, so this new alliance scheme with Spring will generate a case study on the consumption of influence from the visual-digital to “official” merchandising.
“Spring has more than 5.5 million online stores already established by creators,” said Aaron Day, the CEO of Amaze Software, the creator economy platform involved in the acquisition.
In a company statement, it is ensured that the first person to use the new benefits of the OnlyFans digital store is the model and fighter of BKFC, Paige Van Zantwho has helped design all kinds of stickers, notebooks, backpacks, and clothing for her fans.
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