The Barbie movie will premiere on July 20 in Mexico.
In recent days, Barbie has remained in the digital conversation.
Prepared elotes are part of the most traditional street food in Mexico.
If there is something that characterizes Mexicois your creativity to sell, and with the boom of Barbiethis was not the exception, as certain merchants have transformed one of the most popular “snacks” into a good strategy to sell, since the corn with the theme of the famous doll of mattel stands out for being pink, and in the case of the Ken it is blue, called “Kenelote”.
As part of marketing of Barbiesocial networks have been the key piece within their strategies, and it is that many of them have been carried out by third parties who have taken advantage of the fact that the brand is in trendso they have resorted to digital resources that end up going viral.
The brand Barbie surprised a few months ago by sharing that they would have a version movie live action starring Margot Robbie and Ryan Gosling, in addition to characters like the singer Dua Lipa. The film will be available soon on July 20, 2023.
Since this news was released, it has been shown good approval by Internet users, mainly by the actors who will be present and since its launch, Barbie It has had good profits, according to a Statista study, in 2015 it had the lowest sales, generating 905 million dollars, however it managed to recover, in 2021, since the profits reported gross income of approximately 1,700 million dollars .
Last year, the brand Barbie was valued at approximately $590 million, an increase of approximately $150 million, compared to two years earlier, and with the arrival of the new film, its value is expected to increase significantly.
Only in Mexico, Barbie elote and Kenelote appear
The video of the user known as @soydanibarajas circulates on social networks, which shows what the famous barbie corn and even the Kenelote as expected is completely pink and blue. In the video you can see how they prepare it and first they put the mayonnaise, which is also pink, to later add cotija cheese that is painted with edible coloring, to give it the final touch they added colored sweet sprinkles.
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This new craving has already been created in several states of the Republic, both in Mexico City and Tijuana, Nuevo León, among others. There are even businesses where they have put the Barbie brand on the containers to get more into the theme.
It is clear that food with an interesting theme is a good strategy to sell and gain fame on social networks, a similar example of this is the famous kittychelas, which is basically beer prepared in a Hello Kitty cylinder.
@fabian_glez_Kitty chelas in Tepito♬ Hello Kitty – OH!DULCEARi
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