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Online shopping has positioned itself as one of the main tools during back to school, due to the possibility of comparing prices.
It is estimated that on average a Mexican family spends just over 3,300 pesos on school supplies.
Purchases of school supplies through digital media increased by 18 percent compared to what was indicated with the previous year.
Returning to school can be complicated for many students and their families, due to the growing economic speculation generated as a result of the global health crisis and the armed conflicts that affect much of the world, an aspect that caused consumers, twill transform their way of consumption, placing the eCommerce as the tool in trend, during the return to classes.
During the global health crisis, digital platforms and social networks were the tools used by students to carry out their school activities; however, as a result of the opening of public spaces, today the students have already returned almost in their entirety to the physical facilities, therefore, the use of stationery materials has been reactivated.
It is estimated that, on average, a family spends per student between 3 thousand 300 pesosonly in some of the basic products for back to school, a figure that varies according to the quantity, the store where it is purchased and the brand of some products.
Online trading is positioned as the great tool during back to school
Within home territory it is estimated that there are currently just over 92 million Internet users, of which, it is estimated that just over 50.7 million Internet users made a purchase online, a figure that is expected to exceed 78 million by 2025.
According to what is indicated by the study carried out by Google, it is estimated that during this return to school, 7 out of 10 Mexican families consider that their investment in school supplies increased significantly due to the increase in prices, so they have chosen to compare prices and look for offers, approaching, placing online commerce as one of the main tools, noting that during the return to school, just over 43 percent of purchases are made online, which means an increase of at least 18 percent , compared to the previous year.
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