MEXICO
Fernanda Hill takes office as the new CEO of KISS by LLYC. In order to face the great opportunities that the regionalization of its value proposition entails in all of LLYC’s operations in the American continent, BESO by LLYC strengthens its management structure.
OLX Autos accelerates its expansion in Mexico with the opening of a new branch in CDMX. OLX Autos, the platform dedicated to the purchase, sale and financing of pre-owned cars online, opened a new branch within the Toreo Parque Central shopping center, thus reinforcing its presence in the Mexican capital and expanding its expansion in Mexico to meet its commitment to be closer to users.
PERU
Pacific renews the ABC of Insurance to financially educate 4 million people. Financial Education in Peru is a necessity. Proof of this is that, on average, Peruvians have less than 2 savings/insurance products and our level of financial inclusion is 37.9, on a scale of 0 to 100.[i]. In this line, the ABC of Pacific Insurance is renewed. This web platform that explains, in an easy and educational way, the importance and operation of insurance aims to improve the experience and reach more people.
UKRAINE
2 advertising campaigns that Ukraine saw, before being invaded by Russia. With 2 advertising campaigns we can understand the dimension of the conflict between Russia and Ukraine and how the impact of this geopolitical incident has repercussions on consumption, starting with limiting the production of creative pieces, as has been seen in the Ads of the Word registry , where we barely found two pieces registered in the first two months of 2022.
With a sarcastic cartoon on Twitter, Ukraine describes Putin after the Russian invasion. Ukraine’s official Twitter account uploaded a sarcastic cartoon on Thursday showing Adolf Hitler and Vladimir Putin. He did it minutes after the Russian president ordered a military attack on various cities in Ukraine, including the capital, Kiev.