- In its new “Every Single Person” campaign, OkCupid celebrates sexual inclusion and diversity
- OkCupid has more than 30 million users worldwide and is one of the most popular dating apps on the market
- Increasingly, the issue of inclusion and sexual diversity are gaining more ground in different sectors
OkCupid, one of the most popular dating apps, has launched a new global marketing campaign highlighting its support for inclusion and sexual diversity.
Since it was launched in 2004, OkCupid has undergone several important changes for its community. One of the most important is to be the first dating app that gives its users the opportunity to select their sexuality and gender identity.
Recently, the issue of inclusion and sexual and gender diversity has been one of the main ones in global society. While some improvements have been made, there is still a long way to go to meet the rights demands for the LGBTQI + community sector.
In recent years, openness and / or sexual diversity is already a topic on the agenda and every day different sectors are more receptive to that community, from cinema, television, sports, among others.
To mention one example, this edition of the Olympic Games will be historic by having the first non-binary transgender person to win an Olympic medal.
Likewise, Tokyo 2020 is the Olympiad that has more athletes from the LGBTQI + community in its ranks, with a total of 163 competitors in different disciplines, more than double compared to the Olympics in Janeiro, which hosted 49 athletes.
In that sense, we are talking about a much greater presence that, it is hoped, will be even more so for the 2024 Paris Olympians, although we will find out about that in due course.
All this, of course, should be cause for celebration and is what OkCupid somehow tries to endorse in its new campaign entitled “Every Single Person”, with which it affirms that the application is for everyone.
Advertising has started to do its job in support of inclusion; A few weeks ago, Tommy Hilfiger, in partnership with non-binary actress Indya Moore, launched a new clothing line aimed at gender-fluid people.
It is no longer a novelty and it is a potential market for brands and / or companies, in addition to the fact that the catwalks have already presented parades with models from the LGBTQI + community, and more and more efforts are being added.
Based on this, OkCupid is offering its users freedom when they decide to date someone without fear of being rejected for their gender identity.
Of course, in times of a pandemic it is not advisable to go out, but the idea is that, once the conditions are in place to return to life on the streets, people feel free with who they are.
“As people go back to dating, however they feel more comfortable doing it, we want this campaign to show everyone from feminists to introverts, non-binary, pansexual and vaxxers, that OkCupid is a place where they can feel welcome.” Melissa Hobley, the platform’s global marketing director, mentioned to the publication The Drum.
As an idea, it sounds pretty good; touching on the issue of inclusion is necessary to eradicate the different hate speech, discrimination, murder, and so on.
Dating apps like OkCupid or Tinder, Grindr, Bumble, and others are prone to these kinds of speeches and other actions against the rights of the LGBTQI + community.
More than a campaign -which is a good beginning- it is also necessary to improve the filters in these applications to help find a solution to this problem.
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