After a 2022 full of achievements, multi-award-winning campaigns in various competitions and being named “Agency of the Year” by the Effie Awards for the second consecutive year, Ogilvy Mexico starts the year on the right foot by celebrating the arrival of three large accounts that are expanding the business agency advertising in different industries; Spin by Oxxo, Aeroméxico and YouTube.
Ogilvy was selected as the Agency for Spin by Oxxo, FEMSA’s fintech that seeks to democratize finance in Mexico and provide a new way to use technology and the great reach of Oxxo to streamline the country’s finances.
Now, Ogilvy and Aeroméxico fly together again to continue building iconic pieces and teaming up with the agency. en casa of the airline in order to set their destiny in the co-creation of new and powerful campaigns.
The arrival of YouTube to Ogilvy Mexico represents the focus of both brands on promoting products and platforms focused on the new generations through pieces and campaigns that exalt the technological power that represents the Google brand.
“We have evolved the way we approach tenders to be able to offer added value to clients, we provide a holistic vision of Ogilvy’s capabilities to help brands effectively and comprehensively and we always try to leave a final message, the work can be adjusted, in addition, we seek to capitalize on each proposal the power of networksone of Ogilvy’s great differentials” commented Julián Torres, Chief Growth Officer of Ogilvy Mexico“the incorporation of these new clients to the agency represents growth for Ogilvy in business and in the expansion of the team with new talents, which fills us with pride and satisfaction,” he concluded.
With the integration of these new businesses, Ogilvy continues to expand its market coverage and demonstrate its potential with clients from various disciplines.
About Verónica Hernández, CEO of Ogilvy Mexico & Miami commented that “Ogilvy is very proud and committed to working with these great world-renowned brands, we are very excited to receive them and sure that we will generate great ideas and value propositions that positively impact both their businesses and society” and added “We thank Spin By Oxxo, Aeroméxico and YouTube for having selected us to be partnershis arrival shows that Ogilvy Mexico continues to expand and that the borderless creativity it can cross various industries” he concluded.
The philosophy borderless creativity de Ogilvy continues to bear fruit by promoting and making the most of ideas, talent, creativity and each of the capabilities that are an essential part of the agency and that achieve impressive results, an example of which is the attraction of new clients and capitalization of projects to continue leading the industry, being chosen as a key agency for local and global brands, demonstrating once again why it is number one in the country.