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The official, Santiago Taboada, has been singled out for “advance publicity.”
Seduvi data indicates that 300 of the 1,200 irregular billboards have been withdrawn.
The amendments to the Outdoor Advertising Law were approved in April 2023.
A Mexican political official finds himself in the eye of the hurricane due to the faults that his opponents have pointed out regarding the “advertising” that has been done around his image.
Its about mayor of Benito Juárez in Mexico City, Santiago Taboada Cortina, who for some months has upholstered fences and billboards with his image in different parts of the capital; some have caused criticism because are placed in areas not permitted by the Outdoor Advertising Law, whose modifications were approved in April 2023.
The opponents and neighbors assure that they consider it as early campaign events which is added to other accusations against the mayor that have marked his administration.
According to the portal However, the billboards in question were placed on the roofs of buildings on Avenida Universidad number 1163, in Cuauhtémoc number 720, in the Narvarte neighborhood; as well as on Avenida México and Circuito Interior, all of them located in the Benito Juárez mayor’s office. These ads promote an interview with the mayor for Mundo Ejecutivo magazine..
The foregoing differs from the approval in November 2020 that Taboada made regarding the regulations governing outdoor advertising in force in Mexico City, which prohibits advertisements “installed on the roofs of buildings, whether public or private” in the demarcation. .
According to data from the Secretary of Urban Development and Housing of Mexico City (Seduvi), Until February of this year, 25 percent of advertisements on rooftops have been withdrawn reported, this means about 300 of the 1,200 spectacular ones in the capital.
The company in charge of disseminating the advertisements in Benito Juárez was the company Billboards of Neon Espectaculares SA de CV (CYNESA), which Seduvi pointed out as one of the five that refuse to remove their structures; If they do not retire on June 6, they will be penalized criminally and financially.
On the other hand, Santiago Taboada signed an agreement with Cinemex since October last year to promote on its screens aspects such as “civil protection culture, healthy recreation, addiction prevention and preventive information on gender violence”, which It will be valid until September 30, 2024.
The controversy does not end there, because in addition to the diffusion in cinemas and billboards, his name appeared on walls painted in different town halls such as Coyoacán, Tláhuac and Iztapalapa, where the phrase “Taboada unites us” is read, signed by the Chilango Civic Front, a group that, by the way, the mayor of Benito Juárez and other PAN members have supported since 2021.