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The delicate reality that Ukraine is experiencing due to the war with Russia shows an unfortunate geopolitical scenario in world history.
Russia’s intervention has all kinds of episodes, including those related to entrepreneurship and advertising.
These stories are powerful references to understand a conflict that reminds us of the importance of international cooperation.
Wood the map is a entrepreneurship of maps made in wood based in Ukraine. Its corporate videos showed the day-to-day inside the company that complied with the current mold of digital native brands: cheerful spaces, design in each of the corners, but the war came and the comparison of before and after has been used by the company to carry out a campaign on social networks, where it seeks support to restart operations.
This last testimony is an important reference of how the war has impacted the common scene for entrepreneurs, as are the effects that are being registered precisely in these placeswhich as work spaces with design and technology, have symbolized the value of a company and its importance.
Ukraine office launches crude campaign
Enjoy the woodas we anticipated, has made the crudest campaign since its foundation as a company dedicated to the sale of wooden maps and it is a video where it shows the before and after of its offices, after being attacked by the war that took place lives in Ukrainewhere Russia has intervened.
The campaign that they have implemented in networks is simple but drastic. With video comparisons we see the work environment, as well as the innovative aspect of the offices of this enterprise and in the subsequent scenes the deterioration of the idyllic workplace, where the glass walls and the colors that enhance its decoration look gray, dirty, destroyed.
@enjoythewood #standwithukraine #kickstarter #enjoythewood ♬ πρωτότυπος ήχος – __.taki$dimi.__
The Ukrainian business scene
Dimensioning what is happening in Ukraine from a business angle was interpreted in this medium with 2 advertisements that were the last to hit the market before the war broke out where Russia intervened in that region.
Within this media we report both pieces as a way to understand the size of the conflict between Ukraine and Russia, as well as the geopolitical impact that has escalated not only in the entire European area, but also in America and other countries.
On that occasion, based on the registration made known by Ads of the Word, we announced two pieces registered in the first two months of 2022, one of them was made by BBDO Ukraine and released a piece entitled Ninja Samurai Pokemon. The work was carried out by Denis Keleberdenjo, as creative director and Rostislav Vyshnevyi, in charge of art direction.
The other campaign for Kyivstar and SenseSuperapp was handled by Kyiv, Ukraine-based agency shots/creative, with Stanislav Kachanovskyi as creative director.
The set of pieces that we have made known have become important references of the tense moment that is lived in this country, which we can already understand from the disaster that has left in the offices of a startup.
All this set of facts are cases that also help us keep in mind the needs that exist in the industry. Wood the map’s call is clear in asking for support through kickstarter with a special edition map, which not only symbolizes the support for Ukraine, but also the collaboration for this company to resurface.