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Electronic commerce in Mexico grew 27 percent, reaching 401 thousand 300 million pesos in 2021.
The role of eCommerce after the Covid pandemic has been insurmountable in retail, according to AMVO data.
The Mexican Association of Online Sales estimates for the Good End 2022 a 50 percent increase in sales.
With a promising outlook for the national economy, this year’s Good End begins to show its first signs on social networks, where consumers make use of digitalization to alert others of offers, discounts, and bad business practices prior to the largest commercial event. of the year, which will take place from November 18 to 21, 2022. An example of this is Office Depota brand that already has its first digital complaint for its offer of online discounts without having products in stock.
Although it is expected that the stores will be bursting this week, the chats on the social networks and brand portals will be integrated into the dynamics of discounts and customer service for the Good End, since as electronic commerce has grown, so has made the recommendations, complaints and citizen alerts go viral.
According to the Mexican Association of Online Sales (AMVO), eight out of 10 Mexican Internet users plan to buy a product or service during the biggest sales season of the year; sales of more than 195 billion pesos are expected.
Likewise, nine out of 10 buyers will interact with the physical and online channels, either to search, buy, compare prices or show their interest in the movements of the participating companies.
Office Depot puts out-of-stock products on sale and apologizes
One of the main logistical problems during massive commercial events such as El Buen Fin, Black Friday, Cyber Monday or Christmas, is the lack of attention, planning and updating of online sales channels. And it is that marketplaces have a greater impact and a close relationship with regular buyers.
According to a study by Pickit, a technology company focused on offering logistics solutions, this type of season represents a challenge for brands, because just as they can increase their sales considerably, they can also reveal their lack of preparation to meet the increase in demand for your products through digital channels
This is what happened now to Office Depot, by offering discounts on its website on out-of-stock products.
“We do not have inventory available at the moment”, is the message received by users who plan to take advantage of the Good End sales in the online store.
Here you can see if there are other items that appear as out of stock @profeco @officedepot https://t.co/Dx2XhBzQCf pic.twitter.com/Tr246jkSuD
— Carlos Montero (@carlangas_mont) November 16, 2022
“Carlos, Thank you for bringing this to our attention. Please accept our sincere apologies for disappointing you. We would like to see the bottom of your complaint. Please send us a direct message with your contact and city using this link“, The brand apologized without further ado in the Twitter complaint.
However, upon the complaint of Carlos Monterowho appealed for the social version of the Federal Consumer Attorney’s Office (Profeco), Merca2.0 verified that this error of offering products without counting on their availability or of not updating their stock on the digital platform, occurs with more than one product.
However, this is not the only brand that has been wrong in the eyes of digital users and a few hours before the start of Good End 2022. Bodega Aurrerá put up an offer that outraged a consumer, who showed the image of a 10-cent difference since it exhibited a branch. You can read the full note here.
The heaviest days of the Good End are still to come, where it will be demonstrated whether companies really have clear planning or a logistics infrastructure to respond to all the purchasing processes of Mexicans. Its “muscle” in storage, inventory and shipping systems will be displayed by the buyers themselves.
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