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According to him “Ferrero – Sustainability Report 2020”, Ferrero has consolidated sales of 32 percent in countries outside Europe.
Brand Finance qualifies brands such as Starbucks, leaders in the fast food segment.
IBIS World measured how much fast food has impacted consumer spending.
A new business alliance leads to Nutella to the market of fast food in Mexico, an industry that is dominated worldwide by brands such as starbucks.
Nutella is one of the leading brands in the supermarket aisle and this leadership is ultimately due to the brand value that it has achieved in the spreadable segment and that according to the document “Ferrero – Sustainability Report 2020”, has earned him to stand out before a consumer who has made this segment with strategic actions, since he has the 56 percent of its sales concentrated in European countries, the 12 percent in Italy and the 32 percent in the rest of the world.
The collaborations in fast food They are one of the many bets with which brands in this industry seek to be relevant to the consumer. The most successful case is starbucksbecause only by specializing in beverages has it been able to establish itself as the most valuable brand in the fast food retailaccording to estimates of Brand Finance.
Another of the brands that have also shown how to climb in fast food through original strategies is Taco Bellwhen the chain devised a new model of restaurants in the midst of the health contingency, in which it was not possible to stay in restaurants to consume, so the famous chain began with a new model of points of sale, specially designed to pick up orders at aboard the cars, for which the brand rethought the concept of “dining”. This is part of a phenomenon that has helped the fast food grow up and if we see measurements of IBIS Worldwhich the firm carried out in countries such as the United States, the cradle of this food concept, during 2021 the size of this market reached 296 billion dollarsa figure that draws a unique scenario in retail and that raises the possibility in the market, of being able to see the success of the strategies with which these brands have been used.
McDonald’sfor example, has tested an interesting public relations concept that consists of generating conversation on social networks and the media, with menus put together by personalities from a simple sebastian yatra in Mexico, up to Travis Scott, who caused a stir with the collaboration he did with the brand in the United States.
This series of successes have been the way made by the brands of fast foodin an attempt to consolidate innovative consumption practices, in order to attract the consumer to the point of sale and achieve, at the end of the day, brands that continue to conquer the consumer.
In fact, this series of successes has allowed consumer spending at the point of sale to rise. If we check the internal document “Domino’s Pizza Inc. Form 10-K 2021”this expense was estimated at 304 billion dollars during 2021. The figure is monumental and it is not only, it is a relevant indicator, which today seems to consolidate more audacious practices in the market, which allow greater identification with the consumer.
Boldness in fast food
Being bold in the fast food market requires brands willing to take their image to a market that has been consolidated thanks to experience and to the extent that this segment is understood, brands such as Nutella are now sold in Burger King.
In this latest collaboration, the brand enters the ice cream segment in fast food, one that has climbed due to the importance that the consumer gives to these products and that in the case of this chain is put up for sale in its product KingFusion and the cone filled with Nutella.
“We are proud to announce this winning combination with our delicious line of ice creams. We want to continue pampering our guests with the classic desserts that have become their favorites, but adding innovations to our menu, so that they can try the sweet side after enjoying a Whopper”revealed Oscar Alcantaradirector of marketing at Burger King.
This series of successes in fast food has allowed spending at points of sale quick service it is consolidated and not only that, it motivates an economy that has used strategic resources, such as those that have to do with brands and the way in which they have established a sales model thought of innovation.