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The Nuevo Leon consumer faces a water shortage that leads him to submit to restrictions on the purchase of a certain amount.
The sale of bottled water online concentrates 0.6 percent of this product in said channel in Mexico.
New Lion purchase Water by Internetdue to the shortage of the liquid in the entity, which has led to its disappearance on the store shelves and to imposing restrictions on its purchase, when they are supplied.
The search for water that began in physical stores, continued on the internet and there are testimonies of it on social networkswith videos totaling nearly two million views on TikTok.
In the @danyoortega account, the man demonstrated the new habit, with a material where he records who seems to be his mother, after making a huge request for Water bottled through Amazon.
Within the video ensures that this product is the new liquid gold of New Lionwhile the woman hurriedly opens the box to show the bottles of Santa Maria she bought.
In the comments of the video it is important to see the opinion generated by the woman’s story, since some have criticized her that by showing her purchase, now the water will run out in Amazon, while others criticized that the measure will only generate more contamination by the use of plastic containers.
@danyoortega They ran out of water in all places after ordering through Amazon #fyp #new Lion #Water #for you #fridayyelbodyknows ♬ original sound – danyoortega
Like the woman in the @danyoortega video, 18 percent of Monterrey residents searched for water online and they linked Amazon in their interest in obtaining the liquid with online purchases.
The data revealed by Google Trends in a consultation this Friday, June 24shows that in the last 30 days the search for water was interested in Walmart20 percent in Soriana, 17 percent in Oxxo and 15 percent in HEB.
This preference for Walmart to get bottled water in the midst of the shortage that the state is facing, proves the value that the retail brand has in the minds of online consumers and determines how important it is to activate more than one call option, such as a sufficient supply of Waterfor the demand registered by the people of New Leon due to their situation, an activism as a brand that allows them to be empathic.
– In the estimate based on Google Trends, we can see not only search preferences, but also interest in certain watermarks –
Within an estimate of Market Outlooks, a study prepared by Statista exclusively for its subscribersprojected that during 2022 the main channel for the sale of bottled water in Mexico is offline and practically this concentrates 99.4 percent of said product, leaving only 0.6 percent to the online channel for the sale of the liquid.
This projection is very interesting, because it proves a key point and that is the ability of brands to migrate their products to a single sales scenario. He also tells us about the activation that can be done in this medium, with empathetic measures in the face of the harsh reality that consumers face in that state.
Situations such as water shortages in Nuevo León are the ones that become important starting points for campaignsthrough which advertising messages and activations with products or the same liquid, generate ideas without waste.
We have already seen a very important fact, that stores like Walmart lead in the search for bottled water online, a channel that during 2022 only concentrates 0.6 percent of the total sales of this product in the country.
Now let’s see the ideas that come up with creativity, such as a “billboard” for Mayo Publicidad, which condenses water from the humidity in the Atacama desert in Peru.
To detail.
The category of “abnormally dry” in which Nuevo León finds itself, according to the North American Drought Monitorpatents a terrible relationship of this state with the vital liquid due to its misuse, poor supply planning in the face of the real estate boom that has been registered in the state and prolonged droughts.
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