Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Nuclio Digital School arrives in Mexico. The digital business school of reference in Spain, arrives in Mexico and creates an alliance with the National Chamber of the Electronic, Telecommunications and Information Technology Industry to promote the digital transformation of workers and companies in Latin America through a pool of 150,000 euros in scholarships (more than 3 million Mexican pesos) for its digital training programs. The masters included in the scholarships are Data Science, Blockchain and Crypto (created together with Binance), UX/UI Design, Digital Traffic Operations and Digital Product Management. So far in 2022, some US$1.8 trillion has been invested in digital transformation around the world, and this trend is expected to continue to rise in the coming years. According to data from the Economic Commission for Latin America and the Caribbean (ECLAC), 90% of Latin American companies have yet to adopt measures to carry out this digital transformation, among which the training and recruitment of professional profiles with digital skills stands out. Today, Nuclio Digital School has about 165 students from Mexico studying its digital training programs online, and expects to reach more than 400 by the end of 2022. In order to access the scholarships, applicants must register through the following link: https://nuclio.school/becas-
AVIS has a new Executive Vice President. With the firm purpose of achieving a solid institutionalization and strengthening the structure of the organization, Avis Mexico appoints as new Executive Vice President Louis Miguel Navarrete, who until now was in charge of the company’s Operations Department. Alberto Gómez, President and CEO of Avis Mexico, announced this appointment, which marks a new stage for the management team and for the entire company. After 25 years of experience in AVIS, of which more than 20 have been at the head of the Operations Department, Luis Miguel Navarrete has shown commitment, loyalty, leadership and responsibility, characteristics that have made him stand out and assume this newly created designation in the Avis Mexico organizational chart. “As Executive Vice President, I am very proud to lead the best and most experienced team in the industry, which will undoubtedly contribute significantly to maintaining leadership and always distinguishing ourselves by providing a high quality service and total transparency. Without a doubt, my most important achievement in my professional career has been forming the great team of leaders that I have today. It’s easy to say, but my direct reporting management team has more than 100 years of experience between six people, all with a great track record and a promising future. Today my team is my greatest strength and I consider it our most important competitive advantage in the sector”, stated Luis Miguel Navarrete.
Baxter Mexico joins Talent Land 2022. Baxter Mexicoa transnational company specializing in medical technology, will participate in Talent Land, with exhibitions in which it will present innovation and digital transformation projects that it has developed, as well as the actions it has implemented to promote talent specialized in IT, focused on the organization’s mission : Save and Sustain Lives. Talent Land It is a meeting that has brought together more than four thousand attendees, in its different editions, which have been held since 2018. This year, it will be held in person, in order to invite professionals from different parts of the world to discover trends on technology, innovation, business, creativity in social networks, cybersecurity, among other topics. Representing Baxter, Metztli Ibáñez, Information Technology Project Manager for said company, he will give the presentation How to automate: cases of digital transformation in business, in order to share with viewers the importance of identifying the processes that can be mechanized and selecting the technologies that are recommended for it; specifically, Artificial Intelligence (AI), process mining (process mining), robotic process automation (RPA), and digital agents (chat box).
Kanaus launches app to make shopping more efficient. The Mexican startup kanaus, dedicated to the manufacture of high-tech and cutting-edge fashion garments for health and beauty professionals, surprises us with the launch of the Kanaus App, thus becoming the first Mexican company in this field to have an application, available already on both Android and Apple. This application is characterized by being intuitive, friendly and very simple to use, facilitating the process and shopping experience without losing the quality of service that has characterized it since the beginning of its operations. Kanaus is a Mexican brand, which has a great avant-garde and technological proposal, becoming one of the most important startups in our country.
CHILE
Sodimac renews a new store. With more interior space and more parking, the Chilean company dedicated to the sale of construction materials, hardware and home improvement, opened its new store in Arica. The facilities now have solar panels that will give the building energy autonomy and lower electricity consumption, as this is the commitment of Sodimac for sustainability. The improvements add up to more than four thousand square meters, exceeding 12 thousand square meters in total, distributed between the sales room and the construction patio. “We are very happy to open these new facilities that will allow us to provide all residents of Arica and nearby towns with a better shopping experience with a better assortment of products and services, and with all the comforts that our customers require and deserve,” Yery said. Jiménez, Sodimac Arica Store Manager.
ECUADOR
They launch Visa card only for women. LadyCard It is an exclusive card for modern women, as it offers promotions and discounts on services such as medical centers, dentists, opticians, gyms, spas, hairdressers, restaurants and many more. Banco Bolivariano’s Bankard and Visa joined forces to help meet the needs of Ecuadorian women. This card has Visa contactless technology, which is accepted in various establishments in the country and eCommerce stores. “We are sure that collaborative work like this with Banco Bolivariano allows us to continue offering innovative solutions so that more and more Ecuadorians, and in this special case women, have access to fast, secure and convenient digital payment methods,” said Angélica Vallona. , General Manager for Visa Ecuador.
PERU
Leonisa continues to expand. The Colombian lingerie company announced the upcoming opening of a store in Peru, where it has been operating for more than two decades. This will be located in the Larcomar shopping center in Lima. The distribution network of Leonisa in Peru it includes Falabella, Paris and Ripley department stores. The company also has direct and online sales, as well as its extensive presence in multi-brand stores throughout Latin America, including Mexico. At the end of 2016, Leonisa’s sales were 287.2 million dollars.
UNITED STATES
Apple Watch bets more on health. Apple released a report outlining a two-pronged strategy in digital health markets, courting consumers with health and fitness features on the one hand and engaging with traditional healthcare systems on the other. The presentation led by Apple chief operating officer Jeff Williams showed the report that it is the first time that Apple has offered a comprehensive view of its approach to healthcare markets in the eight years since it began launching health features, as a storage system for medical records on iPhones. Como has also begun partnering with institutions such as the Stanford University School of Medicine to conduct large-scale formal medical studies. As a new feature of Apple Watchthe company led by Tim Cook mentioned that its system can now store 150 different types of health data that is encrypted so that only users, not Apple, can access it.