When a company makes an investment, what it expects as a result is profit and not loss, not only financially, but also in popularity. Netflix has not grown since he decided to bet on video games.
The 24 games available in the applications for iOS and Android have not been enough to convince not even 1% of the more than 220 million users that has the streaming platform.
According to a report from CNBC, video games accumulate 23.3 million downloads but only 1.7 million people are playing them, that is, less than 1 percent of subscribers. These data correspond to Apptopia, one of the leading intelligence consultants in the mobile application market.
Neither the success of the programs have helped the games
Netflix expected that releases like the fourth season of Stranger Things would increase the number of downloads of games like Stranger Things: 1984 and Stranger Things 3: The Gamebut it didn’t turn out that way.
The big N also currently has 24 video games available, including League of Legends Hextech Mayhemwhich did become popular with the premiere of the derivative series Arcane, but which fell over time.
The company plans to add a game based on its original series queen’s gambit and wait double its current offering in the video game catalog to 50 by the end of this yearacquiring three independent game studios to meet this goal.
To access Netflix video games, just click on the Games option in the lower menu or write “games” in the search engine. Then, you will be able to see the list of available titles, many related to the productions of the big N.
On Android, subscribers can access and download games for free from the Netflix app or the Google Play Store, while on iPhones, Apple requires Netflix to direct users to the App Store for downloads.