Nokia made one of the most memorable mistakes in the technology industry of the 21st century.
The Finnish company, which was the market leader in cell phones at the end of the 20th century and the beginning of the 21st, He fell out of favor because he did not realize that the future passed through smartphones.
Now, 15 years after the launch of Apple’s first iPhone, Nokia predicts that phones are going to disappear in less than a decade.
That’s right, the company under the control of HMD Globalunderstand that the future of technology will not be in smartphones and that the changes in the industry will come from another side.
In an interview with The Spokesmenthe highest benchmark for Nokia Strategies and Technologies, nishant batrasaid last month that smartphones are going to disappear in the remainder of the 2020s and that the technologies that are going to come to replace them are all related to the metaverse.
For Batra, everything will revolve around devices and platforms linked to virtual and augmented reality, and communications will take place in that environment, not with phones, like now.
For Nokia, the metaverse is the key, not the smartphones
“We understand that smartphones are going to be replaced as mainstream devices by others related to the metaverse in the second half of the 20s,” Batra explained, putting a deadline on the life of current phones.
According to Batra, this will happen once a series of conditions are met which, at Nokia, they see as highly probable.
One of the key points will be the development of virtual reality and augmented reality devices and that these have prices according to everyone’s budget.
The Nokia manager spoke to the press on his last visit to Texas, where the brand has a plant with more than 1,500 employees.
Far from mobile devices in a market that it came to lead, Nokia has become over time a technology company focused on telecommunications infrastructure and developments linked to facial recognition, such as those used in airports.
Nokia generated more than 21 billion in sales in 2021, operating in more than 130 countries with a workforce of about 88,000 people.
Meta Platforms is embarking on the same path, although Mark Zuckerberg himself acknowledged in the firm’s latest earnings report that he has Facebook, Instagram and WhatsApp under his control, which for now invest much more in the metaverse than they earn.
Although without as much pomp, Apple is also moving into the metaverse. The Cupertino company would be preparing high-end mixed reality glasses to start earning market share.
Also the Chinese Xiaomi and Oppo have presented display devices and are developing technologies to optimize their presence.
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