Nissin has come to report an increase in its income, if we see the comparison between 2011 and 2020, according to the Nissan annual report 2021.
Kantar Media TGI has measured the preference for certain brands of instant soups in the world.
Nissin is without a doubt a benchmark in the market, along with brands such as Maruchan or Ottogi.
nissin is a well-known brand of instant soups and in its most recent action, the brand appears in tennis conversewhich gives an idea of how important it is for consumer brands to apparelas a showcase for their brands.
Based on a projection of the document “Nissin annual report 2021”Nissin experienced an interesting increase in its income and with it established a very important benchmark, which is what has to do with the growth of businesses linked to brand collaborations, where an element is important to recognize and is the recovery / recognition that brands need.
Brand recognition
The recognition that brands seek in collaboration strategies leads them to be exhibited in unexpected showcases such as fashion, which is why the collaboration with Converse draws attention, thereby establishing a very important commitment to design.
The collaboration between Nissin and Converse All-Star emulates the traditional and seafood versions of the famous instant soup, which in design stands out in said footwear for using white canvas models and carrying the brand logo both on the tennis tongue and on the bottom of the sole, for a cost of just over a thousand pesos, approximately.
Converse in conjunction with Nissin is releasing “cup noodle high top sneakers” https://t.co/KUTEAKV2F pic.twitter.com/4CXpBgln4e
— NANTE JAPAN (@NanteJapan) January 2, 2023
As we have seen, the collaboration strategy of brands helps them to migrate to new showcases and thereby demonstrate the recognition they have with a current base of followers, thus establishing sales based on the image, with which they are allowed to be marketed.
This makes sense when we see the figures for instant soup brands in markets such as Korea, where because it is an oriental culture, there is a challenge in how brands identify themselves to the consumer and from this empathy it is possible to understand the value of consumption. .
That is where the success of brands like Adidas lies, when it had the idea of making a special edition of tennis shoes with the image of Té Arizona. To comply with the experience, in its launch strategy, the pop-up store sold the first sneakers for 99 cents, thereby emulating the price that the famous can had at the time.
Image as a sales strategy has led other brands to become powerful sales channels, as License! Global, in a study that placed The Walt Disney Company as the leading company in retail revenue with sales of more than 56 billion dollars.
The image of a brand is a trigger to generate sales of products, not only in the area in which they traditionally dominate in sales, but also migrating to other showcases.