Nike is always looking for new ways to innovate non-competitive lifestyle tennis market. By isso, eles mergulharam in an American sport with a history of history, but rarely mentioned in the world of fashion footwear: american football.
This unexplored territory contrasts with the long history of Nike in basketball, tennis and athletics. However, as the recent resurgence of the Field General model in collaboration between Bode and Nike, the brand seems to have found the perfect strategy to compete in the increasingly tight casual market.
Nike officially announced its collaboration with Bode
And finally, we will confirm our collaboration with the New York brand Bode. The photo campaign, created by Jeff Johnson, Nike's first official, features images of Emily Adams Bode Aujla, founder of Bode, alongside her father Bruce, who played defensive tackle on his two days at school.
The Bode Recriation unisex model in the Nike collection, which includes the Astro Grabber, will be launched on April 18 in bode.com and on May 1st on SNKRS.
A little bit of history
The Nike Astro Grabber was the Beaverton brand's first foray into American football, using just the Nike Waffle type for this high-impact sport.
Despite the limitations of the era, the simple design of the shoe, with a bad and leather upper on a single one with crossbars, fits perfectly into the current trends of casual and minimalist shoes.
The Bode brand, founded by Emily Adams Bode Aujla, presents a second core combination of its collaboration with Nike. This new version maintains a bad top, modified finger protection and a shared brand in the language, which dates back to the 70s.
As with the pair of red cars that have not started this year, Astro Grabber da Bode opts for a single low-profile tonal.
Apart from American football, the key to the success of this collaboration seems to be in nostalgia. Fashion trends in footwear are increasingly turning to the past (as demonstrated by the success of the Adidas Samba), and Nike's retro proposals have achieved great success.
The Nike 1972 QS, for example, transformed a running classic into two of the most popular cult models of the last decade. Além disso, Cortez will be the focus of the brand in 2024 and also, with the re-release of the original core combination “Forrest Gump” at the end of this year.
The collaboration between Nike and Bode is an innovative bet that combines the heritage of American football with a modern and minimalist aesthetic. This union could mark the market for casual footwear before and after, at the same time opening doors for new collaborations with brands of other sports and styles.