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This creative interaction has become increasingly relevant and addresses crucial elements, such as creativity.
Nike It is one of the most valuable brands in the sports market.
Nike demonstrated that the brand value that it has can be assessed in millions of reproductions in a simple video of ASMR in TikTok.
Brand Finance has an interesting estimate of the brand value of Nikewhich reaches 33 billion dollars, according to a projection of Apparel 50 2022.
Within this document, the sports brand is in the lead with a brand appreciation of just over 33 billion dollars, establishing a unique benchmark in the market.
That said, it is important to see the creativity with which actions are landed on social networks.
Nike is the leading brand of apparelas we saw with the projection of Brand Finance and the virality of a simple video allows us to understand the scope of this brand.
@nike Nike #HouseofInnovation Paris, but make it #ASMR ♬ original sound – Nike
The video that the firm published on networks (@nike, TikTok) discovers the process of a simple tennis shoe that is personalized in a store in the city of Paris, with details such as engraving the name of the brand on a plate. All this with ASMR audio editing and in no more than 22 seconds.
The more than ten million reproductions that the material has reached allow us to see the value that is placed on the products, when an anecdote of how it is personalized reaches millions and millions of reproductions, demonstrating the reach of the brand and the importance of a good story, to achieve relevant actions before the consumer and most importantly, to determine with it tasks that are essential in understanding the market and most importantly, define impact activities before the follower of a brand in social networks.
As Nike making a video of ASMRthere are brands that have stood out in the market for imposing very interesting rules on the consumer, where a very important challenge has been defined and it is the one that has to do with the opportunity that firms have found to get more and more involved in social networks , with a consumer through content as a simple post.
There are brands that have made this leap from the traditional to the digital through social networks, as Farmacias Similares did, which only in its account TikTok It already has more than two million 600 thousand followers.
The contents of this brand on said platform are based on short stories starring the bottargas of the chain’s mascot, which is a good-natured doctor, who appears preparing roast meat as well as in a bottargas race or having a snap.
Another strategy that has served the brand very well has been to show content with witnesses of the ambush marketing who ends up making the brand’s stuffed animals at concerts for all kinds of artists, who receive this famous stuffed animal, generally personalized with characteristic elements of said artists.
One more action that is useful for the social networks of Farmacias Similares is to convert the director of the company, Victor Gonzalezto star in stories that attract attention because the personality of this public figure generates great interest for the audience.
With both cases we can see how important the social media market has become in helping brands communicate with consumers in totally creative ways.