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The news in digital marketing improve day by day the guidelines to build good strategies, so the Marketing School Diploma is a great ally in the study of the subject.
A crucial aspect in digital marketing has to do with the strategies that are implemented to achieve better results.
There are innovations in digital marketing on the market, to understand the performance of an online strategy, which can expand the goals and commercial results of the brands.
Within digital marketing the effort that brands must follow to consolidate their names, products and services in a competitive market or to undertake an idea that has no competition, but a long list of improvements to work on, is becoming more and more evident.
With this in mind, a tremendously important resource to take into account has to do with the way digital strategists are acting, from the knowledge they have and the objectives they maintain.
That is why an important element to take into account is the one that has to do with the way in which brands are rethinking consumption.
Inside of the Online Diploma in Digital Marketing That starts this October 28, you will learn throughout 8 weeks, in the knowledge so that you develop the skills of identifying crucial elements in your digital strategy and knowing the path you follow, when communicating through platforms such as social networks .
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good strategist and helping your team in making decisions and optimizing your results.
The objectives to be met in this program are:
Identify the most appropriate communication techniques when using digital media.
Understand the digital environment: repercussions, challenges and opportunities.
Understand how to plan, manage and measure both advertising and online communication.
Know tools capable of measuring the results of each of the strategies.
Obtain bases and tools to develop a strategic digital marketing plan.
Learn the legal aspects that regulate the internet and trends in social networks.
Temary:
Module 1
Introduction to Digital Marketing
Dates: October 28, November 2 and 4.
Module 2
Branding in digital media
Dates: November 9, 11 and 16.
Module 3
Strategy and Digital Planning
Dates: November 18, 23 and 25.
Module 4
Interactive Legislation
Dates: October 30, December 2 and 7.
Module 5
Strategies in Social Networks
Dates: December 9, 14 and 16.
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