Digital marketing is essential to establish communication guidelines, through which innovation is revealed in the market, where the ability of a good strategy is rewarded, especially when progress is made in artificial intelligence.
With this in mind, the importance of understanding the consumer is patented and the most relevant of it, discovering the value that it has in understanding the market, one where the rethinking of the way brands evolve has been key.
Faced with this, it is clear the effort that brands must make, especially now that resources based on innovation have become essential.
Inside of the Artificial Intelligence Diploma taught by the School of Marketing, you will know how to implement this resource as a powerful tool to grow your business, as you explore the reality of artificial intelligence technologies and how they can be used to support the needs of your business.
At the end of the program, you obtain the necessary knowledge to understand the new artificial intelligence technologies from a business perspective, as well as the economic, social and business implementation analysis tools that they propose.
Among the objectives of the AI program are:
Understand what AI is and how to make it work for your industry.
Identify the opportunities to obtain more clients by evolving your brand or business into the artificial intelligence space.
Learn to create new products and services in business models based on AI.
Discover how to be successful in the artificial intelligence space.
Knowing how to work with technology and the creation of a strategy based on AI, to apply it in your product or business.
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