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The merchandising It has become key in sport, thanks to sponsorships.
Before its failure in Qatar, the Mexican National Team was considered by the FIFA as the third most valuable Latin American national team.
Cristiano Ronaldo was considered by Forbes as one of soccer’s most valuable players.
A post on Twitter From the México Mágico account, he showed the depreciation suffered by the National Team shirt, having a price of up to 699 pesos for the garment made of synthetic materials.
The shirt was presented in a set that is inspired by the graphic elements of the collective memory around the Mexican pre-Hispanic era, giving representation to the indigenous roots of the country.
Despite this nostalgia with which they tried to motivate the National Team, the team failed in the Qatar match, leaving aside all the symbols that were embodied in the garments.
MALINALLI: grass that blooms and rises to the cosmos, with a root that connects to the underworld.
SNAIL: Wind and spirit.
SCROLL: Word that flourishes and represents the truth, song and poetry.
STICK: The staff of the word of “Quetzalcóatl”, who carries it in some codices.
NEW FIRE: Represents the cosmic cycles, with the representation of rubbing the sacred wood, which emanates fire.
From symbolism to failure
The National Team shirt depreciated in 186 percent after the failure of the Mexicans in Qatar, where they did not even manage to qualify for the quarterfinals, to give the sponsoring brands more time to market their seasonal products.
During the stay of the National Team in Qatar, the price of the shirts was greater than two thousand pesos, so starting from this price in comparison with the 699 pesos that come to cost in stores as stated in a publication in Twitter from México Mágico, the shirts depreciated by 186 percent, that is, by more than 1,300 pesos.
Some comments on the image of México Mágico in Twitter They warned that by lowering another 200 pesos in its price they would buy the garment, others recognized that they would use it as gym clothes and other users warned that it was poor documentation of supposed discounts on the garment, since the player’s shirt maintains its price of two thousand 600 pesos; the amateur, 1,700 pesos and the replica, 799 pesos.
On the Adidas Mexico site, the garment is priced at 1,799 pesos.
Brand appreciation/depreciation
The soccer market has a very important appreciation and depreciation in the market, based on which valuable tasks are determined in the market, which undoubtedly leads to a series of activities, through which the importance of performance is revealed. of a team, as we see with the Forbes list, of the most valuable soccer players in the sports market, where Cristiano Ronaldo appeared at the head with income of more than 100 million dollars, this before the failure of his team in Qatar .