- Exchange OKX and British motorsport team McLaren Racing have signed a partnership that will seek to offer fans of F1 and digital assets alike a new experience.
- Officially, the association between the companies will begin their good relationship this weekend on the occasion of the 2022 Miami Grand Prix.
- Both firms are preparing a series of products with the firm aim of positioning themselves in the market in an innovative and unique way, and above all, to the liking of their audiences.
It is well known that two heads are better than one, and that teamwork turns out to be more beneficial and productive than working alone. These types of ideas are quite functional in the business world, since, through association, companies can have exclusive products or improve existing ones and thus expand their presence and therefore their sales.
The world of crypto assets is no exception, and it also makes use of this type of business relationship to gain followers. The most recent case of this type is the new association between digital asset exchange OKX and the British motorsport team, McLaren Racingalso known as McLaren F1 Team.
Thanks to the signing of this agreement, the virtual asset exchange house OKX has the possibility to announce with great fanfare, that it is not only the first, but also the largest important partner of the McLaren Shadow and McLaren Formula 1 eSports teams. .
Thus, in the following years, Both companies will work closely to increase the presence of their respective brands, as well as ensure that they offer car lovers and digital asset lovers alike a new experience.
They will achieve this, as announced, through mutual collaboration, seeking to adapt their respective innovations in various areas of both companies, with the firm idea of ββlinking the world of investment with that of racing.
Officially, the association between the companies will begin their good relationship this weekend on the occasion of the 2022 Miami Grand Prix.
win-win relationship
This collaboration has several points in its favour, the first of which is the fact that the exchange house OKX is one of the exchanges with the highest turnover worldwide according to the media Cryptonomist
The crypto company has to its credit a user base of 20 million subscribers to offer McLaren, in addition to its global presence, in a total of 180 different markets.
Similarly, along with its services related to cryptocurrencies, OKX has its own website focused on Decentralized Finance called MetaXa space in the metaverse, and some non-fungible tokens.
For its part, McLaren Racingg is a well known and famous British car manufacturer, considered one of the four great Formula 1 teams, along with Williams, Ferrari and Mercedes.
The company was founded in 1963 by New Zealand racing driver Bruce McLaren, who debuted his own car, the M2, in Monte Carlo that year.
In its role as a constructor, McLaren has also developed racing cars for various championships. Likewise, the team is highly committed to sustainability.
This is reflected in the fact that it was the first F1 team to receive the Carbon Trust Standard in 2010. It has also been a signatory to the UN Sport Climate Action Pledge.
Brilliant Future
As part of the association, so much McLaren like OKX, they are already preparing a series of products with the best of both firms, with the firm aim of positioning themselves in the market in an innovative, unique way and, above all, to the liking of their audiences.crypto asset and car and speed enthusiasts alike.
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