- McDonald’s is adjusting its marketing strategies to meet advancing competition.
- For example, it enters the wedding menu market with a proposal in Indonesia that could expand globally.
- For a price of $230, they offer 100 chicken burgers and 100 packages of nuggets.
McDonalds does not think that it will lead the market forever, so it is betting on the renovation of its premises, modernizing its image and providing a more welcoming and comfortable environment for its customers.
This approach seeks to appeal to a broader audience while adapting to new consumer preferences.
In addition, the brand is expanding its menu to include healthier and more balanced options, aware of the increasing demand for nutritious foods. Little by little, it generalizes its vegetarian and alternative options with quality ingredients.
Another outstanding aspect of McDonald’s marketing strategies is the commitment to technological innovation.
Indeed, the chain is implementing contactless payment solutions, facilitating and speeding up the purchase process.
Another example: McDonald’s is now entering a new market: adults who are about to get married.
The subsidiary of Indonesia launched a new wedding menu that could be extended to the rest of the world.
That’s right, for an approximate price of $230, the bride and groom will be able to delight their guests with 100 chicken burgers and 100 packages of nuggets, each with four units.
under the slogan “Let’s make your wedding more memorable with the Wedding Mekdi package!”, McDonald’s Indonesia unveiled this peculiar proposal through its official Instagram account.
The promotional image shows both products, an elegant bouquet of flowers and two wedding rings. “It’s time to create unforgettable moments with McDonald’s,” adds the chain in its publication.
In addition, the company offers other food options, such as apple pies and chicken wings, for those orders that exceed 200 units.
There is even the possibility of hiring a food stall to serve guests.
As McDonald’s told The Sun USthe price of the special menu for weddings does not include the possibility of celebrating the ceremony inside one of its restaurants.
At the moment, this exclusive offer is only available in Jakarta, the capital of Indonesia.
According to information from Business InsiderMcDonald’s chicken burgers are normally priced at IR 19,500 each, which is about $1.30, while the four-pack of nuggets sells for IR 26,000, about $1.73.
In this way, opting for the wedding menu instead of purchasing the products separately could save approximately $70.
McDonald’s and marketing
It’s not the first time that McDonald’s has turned its attention to the wedding menu business.
In accordance with CNBCIn 2011, some McDonald’s restaurants in Hong Kong offered wedding packages to their customers for around $1,300.
They included the complete celebration within their establishments.
The packages also contained goodie bags filled with toys and an original pyramid of apple pies instead of the traditional wedding cake.
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